Overview

In ""The Illustrated Guide to Digital Marketing"" you learn: How digital marketing budgets work, once and for all, why, and how. How to easily estimate your own digital marketing budgets. What exactly Search Engine Optimization (SEO) is and how it works. The most important factors that hold businesses back from taking advantage of smart digital marketing. The important differences between squeeze pages and landing pages and actual websites. How to develop your own marketing content and brand. How to repurpose and re-use that content over and over again for years to come. How to use workshops to grow your business exponentially and have fun doing it and make money on the side. How and when to use eCommerce. How to tell what key website design standards you need to be aware. How long a website should take to build and why. The typical digital marketing client journey and what potholes you can avoid before you even get started. All this and much, much more, packed into this colorful guide.

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