The Hype Playbook: Supreme, Off-White & Fear of God: Scarcity as Strategy
Author:   Sofia Mercer
Publisher:   Independently Published
ISBN:  

9798269369136


Pages:   142
Publication Date:   11 October 2025
Format:   Paperback
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Our Price $31.65 Quantity:  
Add to Cart

Share |

The Hype Playbook: Supreme, Off-White & Fear of God: Scarcity as Strategy


Overview

The Hype Playbook reveals how Supreme, Off-White, and Fear of God rewrote fashion's rulebook with scarcity and spectacle. Drop culture, resale markets, and celebrity collaborations turned everyday garments into coveted treasures. This book unpacks the psychology of hype, showing how engineered scarcity created not just demand, but obsession. Through stories of limited releases and cultural collaborations, it explores how these brands blurred the line between fashion and finance. At its core, this volume explains why hype is not an accident-it's a carefully crafted strategy that reshaped modern luxury.

Full Product Details

Author:   Sofia Mercer
Publisher:   Independently Published
Imprint:   Independently Published
Dimensions:   Width: 15.20cm , Height: 0.80cm , Length: 22.90cm
Weight:   0.200kg
ISBN:  

9798269369136


Pages:   142
Publication Date:   11 October 2025
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Table of Contents

Reviews

Author Information

Tab Content 6

Author Website:  

Countries Available

All regions
Latest Reading Guide

April RG 26_2

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now