Overview

Privacy, whether we like it or not, has gone public. We are only just beginning to recognize how the Internet has redefined the relationship between our private lives and the public sphere. Every time we personalize a Web site, join a mailing list, or purchase a book or CD online, we open our lives to an ever-widening data network that offers us scant protection from the prying eyes of corporations, governments, insurance companies, or criminals. Has the e-commerce revolution permanently eroded all personal boundaries, or is it still possible to protect one's personal information in an increasingly wired world? Charles Jennings and Lori Fena have devoted their careers to this question, most notably as the founders of TRUSTe, the leading privacy assurance and monitoring organization on the Internet. They have been instrumental in developing standards for judging how Web sites use and protect the personal information they collect, and they have advised numerous corporations who recognize that trust is the key to economic growth and expansion in the e-commerce world. Security experts often say that if you put bars across ninety-nine of your windows but leave the hundredth window open, the invaders can still get in. For computer privacy, then, the question becomes, How can you best monitor that hundredth window? Jennings and Fena answer that question by providing a comprehensive guide to privacy and security in today's fast-moving online world, identifying winning and losing strategies for users and businesses alike. They argue that with so much information about us accessible through the Internet, we now need to think of privacy less as an inalienable right and more as a personal skill to be practiced and sharpened regularly. And for companies doing business on the Web, they demonstrate the critical importance of ensuring a private and secure environment for one's customers. The Hundredth Window is also an invaluable source of useful information for every citizen of the World Wide Web. Jennings and Fena offer their readers: * An unsparingly honest assessment of how many popular Web sites handle privacy protection* Guidelines for evaluating a site's trustworthiness* Tips and tricks for protecting your private information while surfing online* Strategies to avoid being followed on the Internet* An advance look at likely new technologies that could put your privacy at risk Far from predicting the death of privacy, Jennings and Fena provide the tools and the perspective that will enable us all to preserve our privacy as we enter the twenty-first century, enabling us to enjoy the many benefits that the Internet can offer.

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Reviews

N.J. Nicholas, Jr. former chief executive officer, Time Warner Charles Jennings and Lori Fena call for a new kind of integrity in our new information economy -- integrity in the use of personal data. They show how vulnerable we all are in this age of the Internet and why it is essential that businesses develop new and higher standards of privacy protection. Every business leader should read this book. N.J. Nicholas, Jr.former chief executive officer, Time WarnerCharles Jennings and Lori Fena call for a new kind of integrity in our new information economy -- integrity in the use of personal data. They show how vulnerable we all are in this age of the Internet and why it is essential that businesses develop new and higher standards of privacy protection. Every business leader should read this book. Esther DysonFrom the Foreword [The Hundredth Window] lays out, eloquently and in detail, the range of issues that comprise personal privacy in the age of the Internet. It is clear that the concept of privacy, the threats to it, and the means to achieve it are all changing as a result of our new computer-based lives. The world will never be a perfect place, but with the kinds of warnings and solutions that Charles Jennings and Lori Fena describe, we will be able at least to move it in the right direction. Francis Fukuyamaauthor of The Great Disruption and Trust: The Social Virtues and the Creation of Prosperity The Hundredth Window will make you sit up and realize that the Internet, like all highways, can convey bad things as well as good, and that your privacy and security may well be in jeopardy as you browse. Charles Jennings and Lori Fena show that trust in cyberspace is ultimately a matter of people, not technology, and they give readers loads of practical advice on how to use the Internet safely. Esther Dyson From the Foreword [The Hundredth Window] lays out, eloquently and in detail, the range of issues that comprise personal privacy in the age of the Internet. It is clear that the concept of privacy, the threats to it, and the means to achieve it are all changing as a result of our new computer-based lives. The world will never be a perfect place, but with the kinds of warnings and solutions that Charles Jennings and Lori Fena describe, we will be able at least to move it in the right direction. Francis Fukuyama author of The Great Disruption and Trust: The Social Virtues and the Creation of Prosperity The Hundredth Window will make you sit up and realize that the Internet, like all highways, can convey bad things as well as good, and that your privacy and security may well be in jeopardy as you browse. Charles Jennings and Lori Fena show that trust in cyberspace is ultimately a matter of people, not technology, and they give readers loads of practical advice on how to use the Internet safely. Topher Neumann chairman, Center for Trust Online, Ernst & Young, LLP The Chinese have a saying: The sky is high and the emperor is far away. This is not true on the Internet. The Hundredth Window challenges us to consider how close the emperor is to our every move and how powerful are compounding data overlays of our lives. Charles Jennings and Lori Fena give us the tools to think critically about the new challenges of living in the connected age. Christine A. Varney, partner, Hogan & Hartson, LLP; former commissioner, Federal Trade Commission Charles Jennings and Lori Fena have provided the first roadmap to navigating the digital age without unknowingly compromising your privacy. They help us understand the trade-offs between privacy and personalization, and how to make choices that work. In what is likely to be the most important work you'll read on privacy on the Net, you'll be frightened, excited and empowered, and you'll never surf the same again. Esther DysonFrom the Foreword YThe Hundredth Window lays out, eloquently and in detail, the range of issues that comprise personal privacy in the age of the Internet. It is clear that the concept of privacy, the threats to it, and the means to achieve it are all changing as a result of our new computer-based lives. The world will never be a perfect place, but with the kinds of warnings and solutions that Charles Jennings and Lori Fena describe, we will be able at least to move it in the right direction.

Francis Fukuyamaauthor of The Great Disruption and Trust: The Social Virtues and the Creation of Prosperity The Hundredth Window will make you sit up and realize that the Internet, like all highways, can convey bad things as well as good, and that your privacy and security may well be in jeopardy as you browse. Charles Jennings and Lori Fena show that trust in cyberspace is ultimately a matter of people, not technology, and they give readers loads of practical advice on how to use the Internet safely.

Author Information

Charles Jennings is the co-founder of TRUSTe and of the Internet firms Preview Systems, GeoTrust, and Supertracks. He lives in Portland, Oregon.

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