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Author:   Jifeng Mu
Publisher:   Springer Nature Switzerland AG
Imprint:   Springer Nature Switzerland AG
ISBN:  

9783032251336

ISBN 10:   3032251338
Pages:   471
Publication Date:   12 May 2026
Audience:   Professional and scholarly ,  College/higher education ,  Professional & Vocational ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Chapter 1: The Silicon Mirror: Agency, Automation, and the Search for Human Essence in the Age of AI.- Chapter 2: The Marketing Paradox: Orchestrating the AI Renaissance without Losing the Consumer’s Soul.- Chapter 3: The Empathy Mirage: Navigating the Divide Between Algorithmic Logic and Human Feeling.- Chapter 4: The Architecture of Awe: Navigating the Gap Between Algorithmic Logic and Human Imagination.- Chapter 5: The Innovation Paradox: Navigating the Golden Cage of Product Personalization.- Chapter 6: Artificial Intelligence Marketing, Consciousness, and Customer Care.- Chapter 7:The Long Game: Mastering the J-Curve of AI-Driven Competitive Advantage.- Chapter 8: The Human Vanguard: Reclaiming Agency in the Age of Algorithmic Deification.- Chapter 9: The Mask and the Mirror: Reclaiming the Human Architect in an Automated Age.

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Author Information

Jifeng Mu is the Founder of the Microfoundation Institute in Madison, Alabama, USA, and Professor of Marketing at Alabama A&M University, USA.  He has expertise in technology innovation, marketing analytics, and marketing strategy. He has published in various scholarly international journals, including Information Systems Research and The Journal of the Academy of Marketing Science. He has been ranked by entities such as ScholarGPS among the top 0.5% of researchers worldwide in the field.

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