Overview
THE INSTANT INTERNATIONAL BESTSELLER How do house flies help save millions of euros? How do the layout of casinos keep you gambling? We are not nearly as rational as we’d like to think – every day we overestimate our ability to resist temptation. Effective advertising experts use this to nudge us, making the most of our natural behaviour to get the results they want. In order to process the millions of decisions we make each day, our brains take shortcuts. We are fooled by drugs that don’t contain active ingredients, traffic light buttons that aren’t connected, and the obsolete ‘save’ feature in MS Word – these are all examples of placebos that can be surprisingly reassuring. There are countless things that affect our behaviour: reward and punishment, beauty and attraction, and the human tendency to follow the crowd. THE HOUSE FLY EFFECT reveals how to recognize some of the things that affect our behaviour everyday and how we can use this knowledge to our advantage. It offers an accessible, fun and practical introduction to behavioural science and features insightful examples from the laboratory, advertising, and marketing - as well as from daily life. Sometimes the smallest things can have a surprisingly large effect on your behaviour. 'Tim & Eva have written a brilliant book. They explain to the reader the practical implications of behavioural science with light-hearted charm that will resonate with a broad range of readers'. Richard Shotton, author of the bestseller The Choice Factory
Full Product Details
Author: Eva van den Broek & Tim den Heijer ,
Anna Asbury and Laura Vroomen
Publisher: Bedford Square Publishers
Imprint: Bedford Square Publishers
ISBN: 9781835011423
ISBN 10: 183501142
Pages: 240
Publication Date: 21 November 2024
Audience:
General/trade
,
General
Format: Hardback
Publisher's Status: Forthcoming
Availability: Not yet available
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.
Reviews
'By far the best management book I've read so far this year! A book that is extremely interesting and at the same time manages to amaze, irritate, make you laugh and evoke recognition' -- Danielle de Jong * Managementboek * 'Tim & Eva have written a brilliant book. They explain to the reader the practical implications of behavioural science in a light-hearted manner that will appeal to a broad range of readers' -- Richard Shotton 'A delicious book, that seduces you with one enjoyable example after another. It is very relatable, but it also includes some real eye-openers' -- Jort Kelder
Author Information
Eva van den Broek holds a PhD in behavioral economist and is the founder of Behavioral Insights The Netherlands. She aims to improve policy with a better understanding of behavioral insights and is a sought-after lecturer and events speaker. Tim den Heijer is a creative strategist, copywriter and founder of B.R.A.I.N. Creatives. He has 20 years of experience in advertising and has worked for some of the biggest brands on the planet.
