Overview

What if your marketing actually worked, and your customers trusted you before you even picked up the phone? ""The HOME Advantage"" is a no-fluff guide for residential home services contractors who are tired of throwing money at digital ads and getting zero results. Whether you run an HVAC, plumbing, electrical, landscaping, or pest control business, this book gives you a playbook to grow without chasing leads or depending on overpriced marketing agencies. At the heart of this book is the trust current--the invisible force behind every high-performing home service brand. Author Eric Thomas, founder of Rival Digital, introduces a field-testing system for activating that trust and turning it into lasting growth. ""The HOME Advantage"" framework breaks down into four parts: -Humanize Your Brand: Build trust with storytelling, team visibility, and authentic emotional connections. -Own Your Market: Stop competing on price and become the go-to expert in your local area through community-driven marketing. -Master Your Message: Create a clear, consistent brand voice that cuts through the noise and speaks to your ideal customer. -Execute with Excellence: Move from random tactics to a system you can scale--backed by data, repeatable processes, and smart tools. This isn't just another book filled with vague advice or marketing buzzwords--it's a tactical guide built for real contractors doing real work. You'll find examples from companies Anchor Heating & Air and Brody Pennell, plus actionable strategies to apply immediately. You'll learn how to: -Attract loyal customers who pay what you're worth. -Build brand equity that works even when the ads are off. -Create marketing content that feels authentic--not salesy. -Measure what matters so you stop guessing and start growing. If you're ready to ditch the gimmicks and build a business that runs on trust, start the ""The HOME Advantage"" today!

Full Product Details

9798317811785

Table of Contents

Reviews

Author Information

Eric Thomas isn't your typical marketing guy. He's the guy contractors call when they're tired of chasing leads, wasting money on gimmicks, and feeling like marketing just doesn't make sense. Eric started his career in trades as an HVAC apprentice, getting his hands dirty and seeing up close how great contractors were losing business--not because they weren't good at what they did, but because no one knew who they were. That insight sparked a mission: help home service pros build brands their communities talk about. After earning his marketing degree from Western Kentucky University and joining the web team at Neighborly(R)--where he contributed to a large-scale digital transformation project for their major franchise brands--Eric launched Rival Digital, a marketing agency purpose-built for HVAC and home services contractors. In just a few years, Rival became a nationally recognized force, and in 2023, Eric was named one of HVACR's Top 40 Under 40. Today, Eric is the creator of The HOME Advantage, a trust-first growth framework that helps contractors stop blending in and start becoming the most referable brand in town. His book and his talks center around a powerful idea--marketing should feel like service. When you get it right, it builds the trust current--a self-sustaining flow of reputation, referrals, and visibility that grows your business from the inside out. When he's not helping contractors win online and offline, Eric can be found surfing, woodworking, or hiking with his wife and dog.

Tab Content 6

Countries Available