Overview

"Taboo-breaking jams. Explicit album covers. How hip hop forced America to drop its conservative lens.Discover hip hop's explosive crossover into the mainstream during the 2000s digital revolution in Eric Reese's ""The History of Hip Hop: Volume 4"". This book navigates an era where scrappy stars like Eminem, Outkast and Nelly evolved from raw hip hop sounds into chart-topping icons with a new pop fusion. The book maps hip hop's cultural geography-from the vibrant Atlanta scene where OutKast pioneered funk-laced rhymes, to the club-filled streets of Nelly's St. Louis where crunk danced into the mainstream. As the internet spread, barriers fell-YouTube, iTunes and streaming services took hip hop global. Insights include: Hip hop's journey from outsider to #1 music How digital platforms made rap accessible, unleashing its mainstream popularity The diversification into sub-genres like crunk, trap and conscious rap Movies and TV absorbing styles and stories from the streets The rise of megastars like Kanye West, Lil Wayne and Jay-Z Rappers driving social change by tackling injustice and politics Immerse yourself in a pivotal era where visionaries like Eminem, OutKast and others reinvented hip hop into the culture-dominating sound of today. Feel the beat shift for a new millennium."

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9781925988659

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