Overview

���� Flame-Broiled Secrets: How a Broken Grill Sparked a $23 Billion Empire Forget golden arches-discover how two broke visionaries hijacked a failing burger joint and turned a $37 broiler into a fast-food revolution. This uncensored saga reveals the betrayals, weird ads, and boardroom battles behind Burger King's rise. ⚡ Why This Book Sizzles: ✅ $37 Miracle: The rusty Insta-Broiler that birthed flame-grilled magic ✅ Whopper Wars: How ""Have It Your Way"" hacked McDonald's playbook ✅ Franchise Mutiny: Rebel owners vs. clueless CEOs ✅ Global Blunders: Shrimp Whoppers and marketing flops like the ""$40 million Herb campaign"" Behind the Counter Secrets: McDonald's spies stealing ""Broiler King"" tech in the 1960s How a broken broiler almost killed BK before the Whopper existed Executives ignoring focus groups that warned about disastrous ads Real Franchisee Review: ""I've owned BK stores for 18 years-this book exposed truths corporate NEVER shared. Large print made these gritty details easy on my eyes."" - Mike R. �������� Grab Your Copy-Fresh Off the Press!

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9783565084050

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Skriuwer.com is a global community of writers and language enthusiasts dedicated to creating books that inspire, educate, and connect people across cultures. Our name means ""writer"" in Frisian, reflecting our core mission: we collaborate to produce multilingual content, with a special focus on preserving the Frisian language. It's one of Europe's oldest, related to English and Dutch, and spoken by around 500,000 people in the Netherlands. As a project of the nonprofit De Fryske Wrâld, we direct all profits from book sales into education, outreach, and resources to promote Frisian. This helps combat the challenges of globalization to this vulnerable yet vital language. When you choose our books, you're not just reading; you're supporting a worldwide effort to keep cultural traditions alive. Explore our collection at www.skriuwer.com and be part of the story. Hi, I'm Auke, a passionate advocate for the Frisian language with deep roots in Frisian culture. I grew up in this vibrant heritage and have dedicated myself to preserving our unique linguistic identity. It's spoken by about 500,000 people, mostly in Friesland, Netherlands. As a key contributor to Skriuwer.com, I work with others to create books that educate and inspire, helping ensure the Frisian language, recognized as an official language alongside Dutch, stays alive for future generations. My work comes from a strong belief in language as the foundation of history and belonging. I'm proud that proceeds from these books support nonprofit efforts like De Fryske Wrâld. Join me in sustaining this ancient European tongue. Let's keep Frisian thriving.

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