Overview

Unlock the Hidden Value in Your Business with the Power of Intellectual PropertyIn today's innovation-driven economy, intangible assets account for over 90% of a company's value-yet most businesses overlook their greatest source of competitive advantage. The Hidden Mechanics of IP(R) demystifies intellectual property (IP) and reveals how to uncover, protect, and commercialise your ideas, systems, brand, and know-how for long-term success. Built around the transformative Three Cogs Formula(R)-Competitive Edge, Competitive Intelligence, and Collaboration-this book offers a practical roadmap for identifying, structuring, and scaling your IP assets. Whether you're a startup founder, business advisor, investor, or seasoned entrepreneur, you'll gain critical insights into: Building and protecting brand value through trade marks, copyright, design registrations, and goodwill Leveraging patents, trade secrets, and licensing agreements to maximise technological innovation Enhancing operations with internal IP systems, SOPs, and franchise-ready documentation Using IP due diligence, freedom to operate searches, and market validation to avoid costly pitfalls Navigating international IP strategy, enforcement, and collaborative deal-making with confidence Written with wit, clarity, and real-world case studies-including Coca-Cola(R), Nike(R), and McDonald's(R)-The Hidden Mechanics of IP(R) shows you how to think like an IP strategist and position your business for exponential growth. Don't leave your best assets vulnerable. Discover the hidden mechanics that power today's most successful brands-and learn how to make them work for you. Protect smarter. Grow faster. Leverage your IP with confidence.

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9781067093303

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Kate Wilson is a seasoned intellectual property strategist, speaker, and educator with over 25 years of experience helping businesses identify, protect, and commercialise their most valuable intangible assets. With a background in science, law, and business development, Kate has advised startups, corporates, research institutions, and creatives on how to turn ideas into income using practical, cost-effective IP strategies.Kate is the creator of the Three Cogs Formula(R)-a groundbreaking framework that demystifies intellectual property by aligning it with real-world business mechanics: Competitive Edge, Competitive Intelligence, and Collaboration. Her work bridges the gap between technical IP knowledge and strategic commercial application, making her a trusted guide for entrepreneurs and advisors alike.Known for her clear, engaging style and relatable insights, Kate regularly delivers workshops and keynotes for innovation hubs, accelerators, and legal associations. She is passionate about empowering people to unlock hidden value in their brands, systems, and creative assets-while avoiding the legal and financial pitfalls of unprotected IP.The Hidden Mechanics of IP(R) is her definitive guidebook for turning intangible ideas into tangible success.

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