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9781087873091

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Mr. Reisler is founder and managing partner of Crescent Partners, LLC, a brand strategy consulting firm. Prior to establishing his own firm, he was an Executive Vice President with Siegel & Gale, a New York-based international brand strategy consulting firm. From 1970 through 1973, he served in a number of capacities in the Nixon Administration, including White House Public Affairs staffer, US Senate campaign Communications Director and Special Assistant to the 1972 National Campaign Director of the Committee to Re-elect the President. Following his departure from Washington, he served as Advertising Director at E.F. Hutton, at the time a leading financial services firm most famous for one of the most memorable advertising campaigns of all time...""When E. F. Hutton talks...people listen."" For more than a dozen years in New York's advertising industry, he held various management positions at Ogilvy & Mather, DDB, Grey and Ayer, serving clients Bristol-Myers, American Express, Sears, AT&T, SC Johnson, Polaroid, and GTE.

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