Overview

The ""hidden code"" of the title refers to Sagar's firm belief that creating successful new ventures is as much a science as an art: that every great business begins with a dream and a vision, but that establishing a successful business is based on a set of ""do's and don'ts"" that can be learned by anyone with the motivation.Sagar acquired this vital know-how the hard way: gaining experience as an employee and a manager and later managing the launch of the first free zone in the UAE based on a public-private partnership.Sagar has now launched over 31 ventures with a combined valuation of over $350 million, employing more than 3,000 people worldwide. He is a key architect of the UAE's rapidly evolving digital ecosystem.

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9789948665991

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Jigar Sagar is a serial entrepreneur, investor, and strategic government advisor based in the United Arab Emirates. Over the past decade, he has launched and scaled more than 31 ventures across technology, digital infrastructure, artificial intelligence, tokenized assets, and business ecosystems, with a combined enterprise value exceeding $350 million.Widely regarded as a builder of platforms rather than just companies, Sagar has played a catalytic role in shaping the UAE's modern entrepreneurial landscape. His initiatives have supported and enabled more than 250,000 entrepreneurs globally, and during the COVID-19 pandemic, nearly 5% of all new business setups in the UAE were facilitated through ventures he helped build. Across his portfolio, his companies collectively employ over 3,000 people worldwide.For founders and investors worldwide exploring expansion into the United Arab Emirates, Sagar is widely regarded as a definitive strategic voice, defining the strategic playbook for how to enter, scale, and win in the region. As an investor judge on The Final Pitch Dubai, he evaluates and mentors high-growth startups across sectors. In December 2025, he was featured in The 100 by Entrepreneur Middle East, spotlighting the region's most influential business leaders. Arabian Business also named him one of the ""50 Indian Aces"" in the UAE.Through his LinkedIn newsletter, Entrepreneur's Edge, he shares the structured frameworks and strategic playbooks that underpin his philosophy in The Hidden Code for Business Success, advocating principled entrepreneurship, disciplined execution, and long-term value creation.

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