Full Product Details
Author: Thomas Kolster
Publisher: Taylor & Francis Ltd
Imprint: Routledge
Weight: 0.553kg
ISBN: 9780367242701
ISBN 10: 0367242702
Pages: 282
Publication Date: 17 June 2020
Audience:
College/higher education
,
Professional and scholarly
,
Tertiary & Higher Education
,
Professional & Vocational
Format: Hardback
Publisher's Status: Active
Availability: In Print
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Reviews
Most people don't want better brands - they want a better life and a better world to enjoy it in. In this book, Thomas argues that if organisations want to succeed, they should start with what people need - it's a great call to action for latent changemakers everywhere! Joanna Yarrow, Head of Sustainable & Healthy Living, IKEA People expect more from brands and companies than ever before. Nine of ten consumers say they have a more positive image of a brand or a company when it supports a social or environmental cause and half say they make purchase decisions based on shared beliefs with the brand. That's why brands today need to be less about themselves and more about serving people in ways that help people contribute to a better world - just by using the brand. With that approach, brands can truly be both a force for good and a force for growth. This premise is exactly what Thomas Kolster talks about in his new book. It's a must read for today's brand builders. Marc Pritchard, Chief Brand Officer, Procter & Gamble Company Thomas is a bold visionary and purposeful individual - he calls out action and purpose in company culture and promotes authentic cultures that truly help individuals and not simply saying it without action. Marcello Leone, CEO, RYU
Most people don't want better brands - they want a better life and a better world to enjoy it in. In this book, Thomas argues that if organisations want to succeed, they should start with what people need - it's a great call to action for latent changemakers everywhere! Joanna Yarrow, Head of Sustainable & Healthy Living, IKEA People expect more from brands and companies than ever before. Nine of ten consumers say they have a more positive image of a brand or a company when it supports a social or environmental cause and half say they make purchase decisions based on shared beliefs with the brand. That's why brands today need to be less about themselves and more about serving people in ways that help people contribute to a better world - just by using the brand. With that approach, brands can truly be both a force for good and a force for growth. This premise is exactly what Thomas Kolster talks about in his new book. It's a must read for today's brand builders. Marc Pritchard, Chief Brand Officer, Procter & Gamble Company Thomas is a bold visionary and purposeful individual - he calls out action and purpose in company culture and promotes authentic cultures that truly help individuals and not simply saying it without action. Marcello Leone, CEO, RYU
Author Information
Thomas Kolster is a marketing activist on a mission to make business put people and planet first. As a seasoned branding and sustainability professional of more than 18 years’ standing, he’s advised everything from Fortune 500 companies to small start-ups. He's a globally experienced keynote speaker, author of the book Goodvertising (2012) and a columnist for Adweek and several other publications. Thomas's belief is simple: change begins with you!
