Overview
Many people know something about communication – it is after all an innate human ability – but a full comprehension of how to do science communication effectively is not acquired easily. This Guide touches upon all aspects of science communication, revealing a tightly interwoven fabric of issues: product types, target groups, written communication, visual communication, validation processes, practices of efficient workflow, distribution, promotion, advertising and much more. New science communicators will find this Guide both helpful and inspirational.
Full Product Details
Author: Lars Lindberg Christensen
Publisher: Springer-Verlag New York Inc.
Imprint: Springer-Verlag New York Inc.
Dimensions:
Width: 17.80cm
, Height: 1.20cm
, Length: 25.40cm
Weight: 0.750kg
ISBN: 9780387263243
ISBN 10: 0387263241
Pages: 270
Publication Date: 18 January 2007
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: In Print
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Reviews
From the reviews: Here is a milestone of its kind that can be recommended to anybody involved, to any degree, in scientific communication, particularly in astronomy. ! The guide is completed by a well-furnished glossary, an index, and lists of references and web links. ! The book is very well presented, written in a good-humoured style, with an abundance of illustrations and practical details, together with examples from physics and astronomy. ! this book will also be useful to the ordinary scientist in their daily professional communications. (A. Heck, The Observatory, Vol. 127 (1199), 2007) Lars Lindberg Christensen ! has written a tour-de-force of practical information and advice for would-be science communicators. This softcover book offers a spectacular array of charts, tables, checklists, and case examples. ! This is a book where you find both philosophical justifications for science communications and the most detailed practical data ! . I highly recommend it. (Stephen P. Maran, Spark, Issue 7, January, 2009)
From the reviews: <p> Here is a milestone of its kind that can be recommended to anybody involved, to any degree, in scientific communication, particularly in astronomy. a ] The guide is completed by a well-furnished glossary, an index, and lists of references and web links. a ] The book is very well presented, written in a good-humoured style, with an abundance of illustrations and practical details, together with examples from physics and astronomy. a ] this book will also be useful to the ordinary scientist in their daily professional communications. (A. Heck, The Observatory, Vol. 127 (1199), 2007)
