Overview

A scholarly work examining the continuing evolution of the magazine—part of the popular Handbooks in Media and Communication series The Handbook of Magazine Studies is a wide-ranging study of the ways in which the political economy of magazines has dramatically shifted in recent years—and continues to do so at a rapid pace. Essays from emerging and established scholars explore the cultural function of magazine media in light of significant changes in content delivery, format, and audience. This volume integrates academic examination with pragmatic discussion to explore contemporary organizational practices, content, and cultural impact. Offering original research and fresh insights, thirty-six chapters provide a truly global perspective on the conceptual and historical foundations of magazines, their organizational cultures and narrative strategies, and their influences on society, identities, and lifestyle. The text addresses topics such as the role of advocacy in shaping and changing magazine identities, magazines and advertising in the digital age, gender and sexuality in magazines, and global magazine markets. Useful to scholars and educators alike, this book: Discusses media theory, academic research, and real-world organizational dynamics Presents essays from both emerging and established scholars in disciplines such as art, geography, and women's studies Features in-depth case studies of magazines in international, national, and regional contexts Explores issues surrounding race, ethnicity, activism, and resistance Whether used as a reference, a supplementary text, or as a catalyst to spark new research, The Handbook of Magazine Studies is a valuable resource for students, educators, and scholars in fields of mass media, communication, and journalism.

Full Product Details

Author:   Miglena Sternadori (Texas Tech University, USA) ,  Tim Holmes (Cardiff University, Wales)
Publisher:   John Wiley and Sons Ltd
Imprint:   Wiley-Blackwell
ISBN:  

9781119151548

ISBN 10:   1119151546
Publication Date:   24 May 2026
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Forthcoming
Availability:   Awaiting stock  

Table of Contents

List of Figures viii Notes on Contributors x Part I Conceptual and Historical Underpinnings 1 1 Magazines, Megazines, and Metazines: What is a Magazine in the Twenty]First Century? 3 Tim Holmes 2 Reading Magazines: Taking Death Cab for Cutie from Shed to Dalston 20 John Hartley 3 Social Scientific Approaches to Magazine Research 36 Berkley Hudson and Carol B. Schwalbe 4 Viewing the Magazine Form Through the Lens of Classic Media Theories 51 David Weiss and Miglena Sternadori 5 Case Study: Where Industry and Academy Meet 65 Tim Holmes Part II Magazines as Dynamic Organizations 75 6 Sex, Power, and Organizational Culture in the Glossy Magazine Industry 77 Nicholas Boston 7 Slow Magazines: The New Indies in Print 92 Megan Le Masurier 8 Magazines and Advertising in the Digital Age 105 John Sinclair 9 An Extraordinary Duckling: B2B Magazines as Information and Networking Tools for Professionals 120 Dan Zhang and Paul Dwyer 10 Customer Magazines as Hybrids of Journalism and PR 136 Thomas Koch, Nora Denner, and Benedikt Gutheil 11 On Johnson's Shoulders: The Lessons and Legacy of Ebony Magazine 146 Sharon Bloyd]Peshkin and Charles Whitaker 12 Case Study: Porter Magazine: A Case Study in Hybridity 154 Tim Holmes Part III Magazines, Identities, and Lifestyles 163 13 Magazines and the Construction of Consumer Lifestyles 165 David Weiss 14 The ""Woke"" Sex Discourse: Sexuality and Gender in Online Consumer Magazines 180 Chelsea Reynolds 15 Gatekeepers and Gal Pals: The Narrative Strategies of Celebrity Magazines 198 Andrea McDonnell 16 Gender in Magazines 214 Elizabeth Groeneveld 17 Magazines' Construction of Life Markers: From Youth to Old Age 226 Joy Jenkins 18 Case Study: Beauty, Liberty, and the Pursuit of Happiness: How Three British Magazines Construct Feminine Adolescence, ""Middle Youth,"" and Maturity 241 Joy Jenkins 19 Case Study: How Magazines Carry Western Consumer Values Around the World: The Chinese Women's Lifestyle Magazine Rayli and its Representation of Healthy Diets 248 Ariel Chen and David Machin Part IV Magazines, Culture, and Society 261 20 Magazines as Alternative Sites of Artistic Practice 263 Gwen Allen 21 Magazines as Sites of Didacticism, Edutainment, and (Sometimes) Pedagogy 278 Miglena Sternadori 22 Magazines and Interpretive Communities: Approaching the Commercial Media Fan Magazine 293 Matt Hills 23 City and Regional Magazines: Consumer Guides or Social Binders? 307 Miglena Sternadori and Susan Currie Sivek 24 Case Study: The Contested Category of the Photography Magazine: Three Case Studies 322 David Brittain 25 Case Study: Language, Little Magazines, and Local Feminisms 333 Nithila Kanagasabai Part V Magazines, Activism, and Resistance 343 26 Magazines as Sites of Satire, Parody, and Political Resistance 345 Kevin M. Lerner 27 The Cultural Campaigners: The Role of Advocacy in Shaping and Changing Magazine Identities 358 Sharon Maxwell Magnus 28 American Magazines as Champions of Environmental and Corporate Sustainability 370 Matthew Yeomans 29 Case Study: Constructing an Imagined Community in Al]Qaeda's Magazine Inspire 384 Lara Tarantini 30 Case Study: How gal]dem Magazine Succeeded Where Mainstream Media Failed 393 Esther Egbeyemi Part VI Global Markets and Audiences 401 31 Magazines in Spanish and Portuguese America 403 Kenton T. Wilkinson and Cristobal Benavides Almarza 32 Chinese Consumer Magazines: Digital Transitions in an Evolving Cultural Economy 417 Xiang Ren 33 Indian Magazines Revitalized in Response to Demand for Long-form Storytelling 427 Savyasaachi Jain and Usha Raman 34 From Grit to Glitz: Magazine Markets and Ideologies in Post]Communist Europe and Asia 440 Miglena Sternadori 35 Case Study: Culinary Magazines in Oceania and Australia 453 Lyn Barnes 36 Case Study: The Bulgarian Woman as a ""Free and Happy Individual"": A Cultural Analysis of a Bulgarian Magazine's Covers over Seven Decades 462 Elza Ibrosheva and Maria Stover Index 472

Reviews

Author Information

Miglena Sternadori is Associate Professor in the Department of Journalism and Creative Media Industries at Texas Tech University. She is the author of Mediated Eros and contributor to numerous journals and publications including Mass Communication & Society and Feminist Media Studies. Tim Holmes is associate director of postgraduatetaught journalism programs at the School of Journalism, Media and Culture at Cardiff University, Wales. He is the founder of the Mapping The Magazine series of conferences, and author of Magazine Journalism and The 21st Century Journalism Handbook.

Tab Content 6

Author Website:  

Countries Available

All regions