Overview

When managed well, intellectual property (IP) puts enterprises in a position to lock in an advantage and command a premium. But in Europe, the process of commercializing IP remains fraugt with difficulties, with significant differences existing in the application and interpretation of these rights in each national jurisdiction. Drawing on a wide range of expertise - including editorial support and input from the European Patent Office - The Handbook of European Intellectual Property Management is a practical and easy-to-follow guide that reveals exactly how IP can contribute to improved competitive performance and to greater value on the balance sheet, whilst also offering a template for 'best practice' in IP management.

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Table of Contents

• Section - ONE: IP evolution;
• • Chapter - 1.1: A more unitary European IP architecture - Professor Laurent Manderieux;
  • Chapter - 1.2: Plans for a unitary patent in Europe - Hans Hutter;
  • Chapter - 1.3: When is a patent right for you? - Jeremy Philpott;
  • Chapter - 1.4: European or national applications - Timo Sole;
  • Chapter - 1.5: Patent trends - Rainer Frietsch, Peter Neuhausler and Oliver Rothengatter;
• Section - TWO: The IP advantage;
• • Chapter - 2.1: IP and the Innovation Union - Erik Westerman;
  • Chapter - 2.2: IP and open innovation - Maria del Henar Alcalde Heras and Bart Kamp;
  • Chapter - 2.3: Innovating out of recession - Jacqueline Needle;
  • Chapter - 2.4: How to extract value - Li Westerlund;
• Section - THREE: IP capability;
• • Chapter - 3.1: IP in the plan - Kristine M Madsen;
  • Chapter - 3.2: High-level IP - Arnaud Gasnier;
  • Chapter - 3.3: IT for IP - Roland Sandner;
  • Chapter - 3.4: Pioneering IP - Birgitte Stephensen;
• Section - FOUR: IP and technology frontiers;
• • Chapter - 4.1: Software and computer-related inventions - Jan Nilsson;
  • Chapter - 4.2: Intellectual property and climate change - M Monirul Azam and Marianne Levin;
  • Chapter - 4.3: Life sciences - Marcel van Kooij;
  • Chapter - 4.4: Medical devices - Stefan Golkowsky and Tim Oppermann;
  • Chapter - 4.5: Innovation in plants and seeds - Szonja Csoergo;
• Section - FIVE: IP and creative challenges;
• • Chapter - 5.1: Adwords - Jacques Goyet and Florence Menard;
  • Chapter - 5.2: The fashion industry - Francois Herpe and Rebecca Rous;
  • Chapter - 5.3: Liability of hosting services - Jacques Goyet and Florence Menard;
• Section - SIX: IP filings;
• • Chapter - 6.1: Disclosure: too much too soon vs too little too late - Davy Wauters and Kris Hertoghe;
  • Chapter - 6.2: Drafting choices for first-time patent applicants - Pascale Brochard and Francesca Giovannini;
  • Chapter - 6.3: The protection of trade secrets: a comparative overview - Laetitia Benard, Paul Keller and Benjamin Bai;
  • Chapter - 6.4: Acquiring community brand rights - Gaelle Bloret-Pucci;
  • Chapter - 6.5: From the scientific to the legal - Marco Serravalle;
  • Chapter - 6.6: How to protect yourself online - Isabelle Landreau;
  • Chapter - 6.7: What your US competition doesn't want you to know about US patent law - John Moetteli;
• Section - SEVEN: Fit for purpose;
• • Chapter - 7.1: IP portfolio design - Ilya Kazi;
  • Chapter - 7.2: IP issues for creative start-ups and spin-outs - Silvia Baumgart;
  • Chapter - 7.3: IP on a low budget - Kimmo Helke;
  • Chapter - 7.4: Strategic variations - Stephan Wenzel;
  • Chapter - 7.5: Seamless cooperation between product development and protection - Antero Virkkala;
  • Chapter - 7.6: How to recover your position - Nick Sutcliffe;
  • Chapter - 7.7: IP valuation - William Bird;
  • Chapter - 7.8: Dynamic portfolios - Lars-Fredrik Urang;
• Section - EIGHT: Free to operate;
• • Chapter - 8.1: How to clear your path to market - Ulla Klinge;
  • Chapter - 8.2: Exploring patent information - Dean Parry;
  • Chapter - 8.3: How to oppose a patent - Felix Harbsmeier;
  • Chapter - 8.4: How to design around a European patent - Armin K Bohmann;
  • Chapter - 8.5: How to limit a patent - Guillaume de La Bigne;
  • Chapter - 8.6: Be clear who owns the IP - Frederic Nasrinfar;
• Section - NINE: IP in partnership;
• • Chapter - 9.1: Potential for technology partnership and its implications for IPRs - Natalia Mielech;
  • Chapter - 9.2: Engaging with universities - Alison Campbell;
  • Chapter - 9.3: Guidelines for technology transfer - Claire Verschelde and Caroline de Mareuil-Villette;
  • Chapter - 9.4: IP in collaboration - Annalise Holme;
• Section - TEN: IP for profit;
• • Chapter - 10.1: IP financing and trading - Pete Jarvis;
  • Chapter - 10.2: How to draft a licence - Geir Kielland and Inge Svae-Grotli;
  • Chapter - 10.3: Royalty agreements - Magnus Odegaard;
  • Chapter - 10.4: The valuation of patents - Anders Tangen;
• Section - ELEVEN: When you are copied;
• • Chapter - 11.1: IP litigation and alternative dispute resolution - Hakan Borgenhall and Hanna Tilus;
  • Chapter - 11.2: Preliminary patent injunctions in Europe - Laetitia Benard;
  • Chapter - 11.3: The scope of claims - Peter-Ulrik Plesner;
  • Chapter - 11.4: Specialized IP courts - Markus Frick and Demian Stauber

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Author Information

Adam Jolly is a business writer and editor, specializing in the management of growth, innovation, technology and risk. He has produced titles for many of Britain's leading business organizations, and his work appears regularly in the national press. He is the consultant editor of The Growing Business Handbook and The Innovation Handbook, both published by Kogan Page.

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