Overview

Since its origins in the 1920s as a refrigerator factory in Qingdao supplying the Chinese market, Haier has risen to become a major multinational company, overtaking the likes of Whirlpool and LG, to become the world's leading manufacturer of household appliances today, with revenues of $30 billion. How did Haier achieve this amazing feat? This book examines Haier's organisational transformation, which can be traced back to 1984 when Zhang Ruimin (Haier's current CEO) joined the company, and which became the essence of Haier's sustained competitive advantage. In particular, it looks at the ?RDHY Win-Win Model of Employee-Customer Integration?, the latest management practice in Haier, which has had a profound effect on the company's performance, and which has captured the attention of academics and managers around the world. AUTHOR: Cao Yangfeng (PhD) is a researcher at the Institute of Global Entrepreneurship and Innovation (Hong Kong) and the Asia Studies Centre at Copenhagen Business School. SELLING POINTS: . An important insight into the success of one of the world's leading companies . Haier is today the world's largest manufacturer of home appliances . This is the first book (in English) to capture the essence of this extraordinary success . Haier is one of the most admired companies in the world because of its business and management models . Unique and deep insights – in writing this book, the author gained unprecedented access to Haier

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9781911498629

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Cao Yangfeng (PhD) is a researcher at the Institute of Global Entrepreneurship and Innovation (Hong Kong) and the Asia Studies Centre at Copenhagen Business School.

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