Overview

Whether you're struggling or succeeding in your start-up, or you've been around for a while and know a thing or two about gaining notoriety as a nonprofit, this book reminds us all that at the core what really matters is a story - the good and bad, the not so pretty and the unbelievable. The public wants to know, and the author will show you how to tell them. This book is designed to help non-profits apply storytelling principles to their day-to-day operations and communications for maximum impact. Applying the idea that all organizations have great stories to tell, he encourages non-profits to interpret fundraising and engagement through the perspective of storytelling. This proven process has helped non-profits raise millions of dollars, attract donors and make a profound impact on their cause.

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