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OverviewPE-backed SaaS businesses do not fail because they lack effort. They fail because revenue is treated as a set of functions instead of a governed system. This book defines a future-state GTM operating standard for predictable revenue, defensible margin, and durable enterprise value. What This Book Delivers - A system logic for revenue - Evidence standards that protect forecast integrity - Governance cadence that makes outcomes auditable and repeatable - Alignment across Marketing, Sales, CS, Services and RevOps If your mandate is to install discipline under pressure, this is the standard. Full Product DetailsAuthor: Paul TaylorPublisher: SE Performance Publishing Imprint: SE Performance Publishing ISBN: 9781919552705ISBN 10: 1919552707 Pages: 298 Publication Date: 10 February 2026 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Available To Order We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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