The Growth Strategies of Hotel Chains: Best Business Practices by Leading Companies
Author:   Kaye Sung Chon ,  Onofre Martorel Cunill
Publisher:   Taylor & Francis Inc
ISBN:  

9780789026644


Pages:   224
Publication Date:   25 January 2006
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Our Price $137.00 Quantity:  
Add to Cart

Share |

The Growth Strategies of Hotel Chains: Best Business Practices by Leading Companies


Add your own review!

Overview

Full Product Details

Author:   Kaye Sung Chon ,  Onofre Martorel Cunill
Publisher:   Taylor & Francis Inc
Imprint:   Routledge
Dimensions:   Width: 15.20cm , Height: 1.50cm , Length: 22.90cm
Weight:   0.410kg
ISBN:  

9780789026644


ISBN 10:   0789026643
Pages:   224
Publication Date:   25 January 2006
Audience:   General/trade ,  Professional and scholarly ,  General ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Acknowledgments Chapter 1. The Concept of a Strategy Chapter 2. Competitive Strategies Chapter 3. Diversification versus Specialization Chapter 4. Vertical Integration Chapter 5. Horizontal Integration Chapter 6. Diagonal Integration Chapter 7. Acquisitions and Mergers Chapter 8. Strategic Alliances: The Case of Joint Ventures Chapter 9. Franchise Contracts Chapter 10. Management Contracts Chapter 11. Leaseholds and Ownership Chapter 12. Branding Chapter 13. The Internationalization-Globalization of Hotel Chains Notes Bibliography Index

Reviews

Author Information

Kaye Sung Chon

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

MRG2025CC

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now