Overview

Growth looks successful on paper. Revenue is rising. Customers are increasing. Teams are expanding. Yet many growing businesses quietly run out of cash. This book explains why. The Growth Cash Trap is written for founders, CEOs, and business leaders who are scaling but feel constant financial pressure despite growth. It shows how growth itself creates hidden cash strain through inventory, hiring, credit terms, expansion, and timing gaps long before any problem appears in financial reports. This book does not focus on accounting theory or startup survival tactics. Instead, it explains: - Why profitable growth can still drain cash - Where pressure silently builds during expansion - How everyday operating decisions create cash stress - Why cash problems appear after growth, not before - How to recognise warning signs early This is not a book about slowing down growth. It is about understanding the pressure growth creates, so leaders can stay in control while scaling. Written in clear language, grounded in real business behaviour, this book helps leaders see what most growth stories fail to explain.

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