Overview

In today’s fast-paced and technologically driven society, businesses face unprecedented challenges and opportunities. This new volume explores how the application of artificial intelligence in the fields of management, finance, HR, hospitality, and marketing can enhance effectiveness, enabling business professionals and marketers to develop deeper connections with clients, extract valuable insights from large databases, and execute highly customized and personalized marketing and personnel management strategies.

Full Product Details

9781998511440

Table of Contents

Reviews

Author Information

George Kofi Amoako, PhD, is a Professor of Marketing and Director at the Directorate of Research Innovation and Consultancy at Ghana Communication Technology University. He is an honorary Professor at Durban University of Technology, South Africa, as well as a practicing Chartered Marketer (CIM-UK). He has published in academic journals and presented at conferences in Africa, America, Europe, and Australia and is ranked among the top four marketing scholars in Ghana and top 3% in Africa (AD Scientific Index for 2024). Mohammed Majeed, PhD, DBA, is a Senior Lecturer and Head of the Department of Logistics and Procurement Management at Tamale Technical University, Ghana. Dr. Majeed holds two doctoral degrees—a Doctor of Business Administration and a Doctor of Philosophy in Marketing. Dr. Majeed lectures at institutions across Ghana. A prolific author, he has 10 published books, with 10 more in production, with leading publishers such as Springer, Apple Academic Press, and Bentham Science, and has authored over 40 book chapters and over 108 journal papers. Kwame Simpe Ofori, DBA, is an Associate Professor at the School of Management and Economics, University of Electronic Science and Technology of China. He has taught courses in finance and telecommunications engineering. His research interests are in the areas of consumer behavior, technology adoption, trust in online systems, and PLS path modeling. His papers have appeared in several journals. Charles Asare, MBA, is a Lecturer of marketing at the Ghana Communication Technology University and a chartered marketer (CIM-UK). Mr. Asare is also a management consultant who provides training for private and public institutions in Ghana and the West African sub-region. His research interests are multichannel and omnichannel integration, consumer behavior, and contemporary issues in marketing. He holds an MBA from the University of Sunderland, UK, and is a PhD candidate at the University of Professional Studies, Ghana. Jonas Yomboi, MCom, is a teacher at Senior High School, Navrongo Ghana. He holds a Master of Commerce degree in Accounting from the University for Development Studies, Ghana; a Bachelor of Education degree in Accounting with Mathematics, and a Diploma in Ghanaian Sign Language. Mr. Yomboi teaches part time at Community Health Training College. His research interests include social media, public sector accounting, and financial reporting.

Tab Content 6

Countries Available