Overview

We are all in the business of selling, we do it every day. So how are you creating a transformational experience and not just a transaction? How about providing a point of difference which makes you memorable? This book explores all the ways you can put the customer first and create more impact to attract, convert and expand business. The business fundamental of creating a converted new piece of business-a client-will never lose its importance. After training and mentoring salespeople for over 20 years, I have noticed we have moved to the side tried and proven techniques and the sharpening of our people skills and replaced these life skills with an ability to post meaningless, self-ingratiating posts about what we had for breakfast. There are plenty of people advertising and spruiking different ways to ""fill up the pipeline"" and to create quality leads when a good deal of the time they result in minimal conversion.

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Reviews

"""Brad is a Trusted Advisor to our head office and dealership sales teams - he really is the master of the theatre of the sale!"" Les Spaltman, National Sales Manager - ISUZU Australia""The theatre of the sale is something we live and breathe. Rad has shown our team how to master the way we connect and engage our clients. He is a great coach and mentor, and the teams across our company love his style."" Siddarth Hirdaramani, Director, Hirdaramani Groups, Sri Lanka""Brad delivered a boot camp at our Next Gen conference where he not only excelled, he went far beyond anything we expected! He had 65 absolutely dynamic people in the audience and he knocked them over. His presentation style, his content, his quality of material was absolutely first class. He was 11 out of 10."" Michael Harrison, Chairman, Synchron"

Brad is a Trusted Advisor to our head office and dealership sales teams - he really is the master of the theatre of the sale! Les Spaltman, National Sales Manager - ISUZU Australia The theatre of the sale is something we live and breathe. Rad has shown our team how to master the way we connect and engage our clients. He is a great coach and mentor, and the teams across our company love his style. Siddarth Hirdaramani, Director, Hirdaramani Groups, Sri Lanka Brad delivered a boot camp at our Next Gen conference where he not only excelled, he went far beyond anything we expected! He had 65 absolutely dynamic people in the audience and he knocked them over. His presentation style, his content, his quality of material was absolutely first class. He was 11 out of 10. Michael Harrison, Chairman, Synchron

""Brad is a Trusted Advisor to our head office and dealership sales teams - he really is the master of the theatre of the sale!"" Les Spaltman, National Sales Manager - ISUZU Australia""The theatre of the sale is something we live and breathe. Rad has shown our team how to master the way we connect and engage our clients. He is a great coach and mentor, and the teams across our company love his style."" Siddarth Hirdaramani, Director, Hirdaramani Groups, Sri Lanka""Brad delivered a boot camp at our Next Gen conference where he not only excelled, he went far beyond anything we expected! He had 65 absolutely dynamic people in the audience and he knocked them over. His presentation style, his content, his quality of material was absolutely first class. He was 11 out of 10."" Michael Harrison, Chairman, Synchron

Author Information

Brad Tonini is the Sales Strategist and has consulted for many of Australia's leading companies on transforming their sales team. Founder of the Trusted Advisor Selling method, he runs monthly workshops and breakfasts with his Trusted Advisor Selling Institute for salespeople and sales managers. His clients send him around the country to speak at sales roadshows and internationally for boot camps and sales conferences. Brad lives in Melbourne, Australia with his wife Pauline and their three children. bradtonini.com

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