Overview

This book shows how companies like Google have reinvented the common practice in management in order to continuously innovate in fast changing industries. With the ever-increasing pace of change, reinventing existing management principles could become a necessity and prove crucial in the long-term competitiveness of many companies. The book presents a unique synthesis of findings from leading research on long-term competitiveness in fast changing industries. The core of the study comprises an exclusive one-year in-depth research study on the drivers of innovation at Google and includes examples on how Google has translated the reinvented management principles into practice. The book also offers key action-points to help practitioners in reinventing their own management models for continuous innovation.

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"Annika Steiber holds a PhD in management of technology and has for decades conducted research on management for the digital age, as well as worked as an entrepreneurial executive in the tech sector. She is the author of seven management books, including The Google Model: Management for Continuous Innovation in a Rapidly Changing World, The Silicon Valley Model: Management for Entrepreneurship, and Management in a Digital Age: Will China Surpass Silicon Valley? She was the director for entrepreneurship and innovation at Menlo College and is currently the director of its Rendanheyi Silicon Valley Center. With over twenty years of experience as a speaker, writer, and performer, Sheri Saginor brings to her work a true passion for the spoken word. She has worked in a wide variety of industries, including high-tech, education, and music. But the common thread that connects them all is using her voice to communicate with others. As a former professional singer, she has a keen understanding of the ""musicality"" of great audiobook narration. One of her greatest strengths is creating a sense of intimacy and energy that draws audiences in and keeps them listening. She loves narrating fiction, but she specializes in nonfiction genres, including business, self-development, and memoir. When she's not in the recording booth, she enjoys hiking up mountains, running half-marathons, and belting out old Linda Ronstadt and Taylor Swift tunes while playing her guitar."

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