Overview

This book provides the tools to climb the last few rungs of the Google Analytics ladder. The corporate world is filled with professionals and executives, men and women who have worked hard for years to reach the upper levels of Google Analytics management. They're intelligent, skilled, and even charismatic. But only a handful of them will ever reach the pinnacle -- and as Susan Patton shows in this book, subtle nuances make all the difference. These are small 'knowledge flaws' performed by one person against another (as simple as not having deep Google Analytics insight), which lead to negative perceptions that can hold any Google Analytics executive back. Using Susan Patton's straightforward, jargon-free advice, it's amazingly easy behavior to change. PLUS, INCLUDED with your purchase, are real-life document resources; this kit is available for instant download, giving you the tools to navigate and deliver on any Google Analytics goal.

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9781489137395

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