Overview

Retracing and attempting to reconstruct the American elections from 2012 to the present day does not simply mean describing the phenomenon of Trumpism, its birth, growth and overall legacy, its meaning and its impact on American politics. It is an opportunity to look at the transformation of global political communication. It offers an opportunity to identify the common features of the long period of populist politics over the last twelve years, to understand its global links through political and electoral communication, but also through the crisis of the major mass parties, which began well before. Voting in the era of the deconstruction of political parties as social organisations is no longer a rational and collective act (in the militant sense of the term), but an emotional and individual choice that takes into account one's own condition and responds to one's own needs. While vertical communication created a unique narrative, in which the representation of reality was monolithically unidirectional, new forms of horizontal communication create different narratives of time and social conditions.

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