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Full Product Details

Author:   Michel Desbordes ,  Pascal Aymar ,  Christopher Hautbois
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.453kg
ISBN:  

9780367729004

ISBN 10:   0367729008
Pages:   330
Publication Date:   18 December 2020
Audience:   College/higher education ,  Tertiary & Higher Education ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Introduction: The Current Situation and Outlook for Sports Markets, Part I: Sports Marketing, 1. Sports Marketing, from Humble Beginnings to Maturity, 2. Watching a Game or Experiencing It. Theoretical Foundations and Practical Cases of the Fan Experience, 3. CSR and Sports Event Organisers. State of Play, Controversies and Perspectives, Part II: The Sporting Goods Industry and Distribution, 4. Growth, Growth Drivers and the Energy Sources, 5. A Short History of the Sporting Goods Industry, 6. New Behaviour Trends Among Consumers of Sporting Goods, 7. Innovation in the Sports Industry, Part III: Sport Governance, 8. From Monopoly to Competition: The New Strategic Challenges Facing Public Sports Organisations, 9. The Governance of Sports Federations: Current Challenges in an International Context, 10. Sports Tourism: Contemporary Issues and New Trends on a Global Market, Conclusion

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Author Information

Michel Desbordes is Professor in Sports Marketing at the University of Paris-Saclay, France. As a Media Consultant, he is regularly consulted by BFM, France Télévisions, Europe 1, Le Monde and L’Équipe to discuss matters of sports business. He is also the Chief Editor of the International Journal of Sports Marketing and Sponsorship. Pascal Aymar is Managing Director of his own consultancy company, Twins Coaching and Consulting, providing strategic advice to companies in the sporting goods industry at an international level. He is also Development Director for INSEEC, a French Management School, Vice-President of the Outdoor Sports Valley, and a non-executive Board Member of several sports companies in Europe. Christopher Hautbois is Associate Professor at Université Paris-Saclay, France, where he oversees a master program in sport management. He is a specialist in sport and city branding as well as sports federations.

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