The Global Public Relations Handbook: Theory, Research, and Practice

Author:   Krishnamurthy Sriramesh (University of Colorado, Boulder, USA) ,  Dejan Vercic (University of Ljubljana, Slovenia)
Publisher:   Taylor & Francis Ltd
Edition:   3rd New edition
ISBN:  

9781138043145


Pages:   336
Publication Date:   05 November 2019
Format:   Hardback
Availability:   Not yet available   Availability explained
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The Global Public Relations Handbook: Theory, Research, and Practice


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Overview

In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners. This edition's 28 essays in three sections take into account changes in the global communication landscape especially in the last ten years. The first section contains essays that provide conceptual linkages between public relations and international political systems, economic systems and levels of development, societal culture, different media systems including digital media, and activism. Essays in the second section discuss the communication of various global actors such as corporations (including family-owned enterprises), non-profits, governments (and public sector enterprises), global public relations agencies, IGOs such as the European Union and NATO and informal organizations such as hactivist groups, terrorists, and failed states. The third section discusses key global communication issues such as climate change, character assassination as a communication tool, internal communication, risk and crisis communication, public affairs, and public diplomacy. This will be an essential resource for students and researchers of public relations, strategic communication, and international communication.

Full Product Details

Author:   Krishnamurthy Sriramesh (University of Colorado, Boulder, USA) ,  Dejan Vercic (University of Ljubljana, Slovenia)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   3rd New edition
Weight:   0.840kg
ISBN:  

9781138043145


ISBN 10:   1138043141
Pages:   336
Publication Date:   05 November 2019
Audience:   College/higher education ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   Not yet available   Availability explained
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

Table of Contents

Foreword Richard Edelman, CEO Edelman Preface Margery Kraus, Founder and Executive Chairman, APCO Worldwide Introduction Krishnamurthy Sriramesh Part I: Conceptual Foundations of Global Public Relations 1. Comparative Political Systems and Public Relations: An Overview Laura D. Young and James A. McCann 2. The Intersection of Political and Economic Systems in Global Public Relations Sandra Duhe, Jolene Fisher, and Krishnamurthy Sriramesh 3. Culture: The Silent Language is also the Neglected Language Krishnamurthy Sriramesh 4. The Media, International, Transnational and Global Public Relations Dejan Vercic and Krishnamurthy Sriramesh 5. The Nexus between Activism and Public Relations Ganga S. Dhanesh and Krishnamurthy Sriramesh Part II: Current Key Global Players 6. Leading an Ethical Industry: Local and Global Professional Public Relations Associations Margalit Toledano and David McKie 7. The Development and Challenges of Global Public Relations Agencies Donald K. Wright 8. State Capture and Demise of Bell Pottinger: Misusing Public Relations to Shape Future Kakistocracies? Ronel Rensburg 9. Exploring the Complexity of Global Strategic Communication Practice in Government: The Case of the Canadian Federal Government Fraser Likely 10. Global Public Sector and Political Communication Vilma Luoma-aho, Maria-Jose Canel, and Karen Sanders 11. The European Union and Its Public Relations: Context, Actions, and Challenges of a Supranational Polity Chiara Valentini 12. NATO and Its Communication in the 21st Century Barbora Maronkova 13. A New Public Relations for Corporations in the World of Hyper-Globalization Takashi Inoue 14. Powerful Families, Powerful Influences: Family-owned Enterprises and Public Relations in Asia Ganga S. Dhanesh and Flora Hung-Baesecke 15. The Global Public Relations of the Hacktivist Group Anonymous Kara Alaimo 16. Terrorism and Global Public Relations Jesper Falkheimer 17. The Global Public Relations of Failed States Greg Simons Part III: Current Issues Relevant to Global Public Relations 18. Internal Communication with a Global Perspective Ana Tkalac Vercic 19. Global Interdependence and Risks: Management and Communication Robert L. Heath 20. Global Crisis Communication W. Timothy Coombs and An-Sofie Claeys 21. The Management and Practice of Public Affairs in a Global Context Craig S. Fleisher 22. Linking Public Relations and Public Diplomacy: Creating a New Cadre of Public and Corporate Diplomats Roger Hayes 23. Public Relations and the Concept of 'Nations within Nations': The Case of Bullfighting in Multicultural Spain Jordi Xifra and Krishnamurthy Sriramesh 24. Climate Change Imperatives for Global Public Relations: Who Pays and Who Cares? Judy Motion 25. Character Assassination and Reputation Management in the Context of Mediated Complexity Sergei A. Samoilenko 26. Crowdfunding: From Global Financial Crisis to Global Financial Communication Mai Anh Doan and David McKie 27. Public Relations, Political Communication and Agenda Setting: The Rise of the Micro-propaganda Machine Thomas Stoeckle and Jonathan Albright 28. The Role of Public Relations in the Global Battle for Hearts and Minds: From (Liberal) Democracy Promotion to the Promotion of Illiberal Democracy Ryszard Lawniczak

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Author Information

Krishnamurthy Sriramesh, PhD, is Professor of Public Relations and Director of the Professional Masters in Corporate Communication program at the College of Media, Communication, and Information, University of Colorado, Boulder. His award winning teaching and research experience spans five continents covering topics such as culture and public relations, globalization and public relations, Corporate Social Responsibility, and Public Relations for Development. Dejan Vercic, PhD, is Professor, Head of Department of Communication and Head of the Centre for Marketing and Public Relations at the University of Ljubljana, and Partner and Knowledge Director in the strategic communication company Stratkom d.o.o., Slovenia. His research focuses on digitalization, globalization, and strategic communication.

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