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OverviewThis book explores the biggest sporting event in the world through the lens in which most people witness it: the media. Traversing nations and media formats, contributors offer insights into the manner in which the Olympics is conveyed to the masses and the impact arising from the mass consumption of Olympic media in its plethora of dimensions. The book gleans insight from past Olympic media analyses, but focuses on the role media played within the 2012 London Summer Olympics. Using a variety of methodologies, the book underscores how the Olympic Games are more than just a sporting event but should be understood a vast mosaic of images and events that shape public understandings of nations, society, and the values that undergird such renderings. This book was published as a special section in Mass Communication & Society. Full Product DetailsAuthor: Andrew C. Billings , Marie Hardin (The Pennsylvania State University, USA)Publisher: Taylor & Francis Ltd Imprint: Routledge Dimensions: Width: 15.60cm , Height: 1.30cm , Length: 23.40cm Weight: 0.226kg ISBN: 9781138789913ISBN 10: 1138789917 Pages: 98 Publication Date: 28 July 2014 Audience: College/higher education , General/trade , Tertiary & Higher Education , General Format: Hardback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of Contents1. Megasport in a Mega-City to a Mega-Audience: The Impact of 2012 London Olympic Media 2. Olympics Everywhere: Predictors of Multiplatform Media Uses During the 2012 London Olympics 3. Creating a Competitive Identity: Public Diplomacy in the London Olympics and Media Portrayal 4. Celebrity Athletes, Soft Power and National Identity: Hong Kong Newspaper Coverage of the Olympic Champions of Beijing 2008 and London 2012 5. From Pride to Smugness and the Nationalism Between: Olympic Media Consumption Effects on Nationalism Across the GlobeReviewsAuthor InformationAndrew C. Billings is the Ronald Reagan Chair of Broadcasting and Director of the Alabama Program in Sports Communication at the University of Alabama, USA. Marie C. Hardin is associate director of the John Curley Center for Sports Journalism in the College of Communications at the Pennsylvania State University, USA. Tab Content 6Author Website:Countries AvailableAll regions |