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9783721210590

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Reviews

» If you're into creative coding, visual communication, and generative design, THIS is the book to buy! « Syntax and code examples are ephemeral. The ideas and perspectives in Patrik's book are here to stay. As a long time creative coding educator, I can't recommend it enough. -- Prof. Stig Møller Hansen, Professor, PhD at the Danish School of Media and Journalism, Copenhagen and expert on Computational Graphic Design and Creative Coding » This book made me realise most designers have creative minds, while only a few have generative minds. « I think the generative mind is a level above the creative mind, and that the outcomes that a generative mind can design are more powerful than those given just by the sum of the separate creative and analytical minds. In this way a new perspective emerges [..] so that something even more beautiful, memorable and involving can be designed. -- Sergio Corini, designer and author of Dynamic identities: an analysis. A new classification system.

Author Information

Having worked in traditional design for years, Patrik Hübner discovered creative coding in 2014 and became one of the first to use the explorative creative method to rethink branding. Today, he works as a generative designer with international brands, agencies and cultural institutions, develops dynamic brand experiences and teaches at universities.

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