Overview

How companies can create a retail environment that's better for everyone by being better for women Women make up the biggest section of the retail market, yet most retail companies do a poor job of serving and satisfying that core constituency. Many retail enterprises view women as a niche market, but at 52 percent of the population, they're anything but. This book shows why reaching women is imperative to retail success, and how businesses can do it properly. Retail Ecology shows retailers how to build a companywide awareness of what women consumers want and how to deliver it through marketing, operations, store layout, product design and development, and even human resources. Retailers who serve women better serve everyone better. Joanne Thomas Yaccato (Toronto, ON, Canada) is President and founder of The Thomas Yaccato Group, a consulting company that helps companies create products, services, and business strategies for women. Sean McSweeney (Toronto, ON, Canada) is the manager of Mountain Equipment Coop's flagship store in Toronto, Canada.

Full Product Details

Author:   Joanne Thomas Yaccato ,  Sean McSweeney
Publisher:   John Wiley and Sons Ltd
Imprint:   John Wiley & Sons Ltd
Dimensions:   Width: 16.40cm , Height: 2.40cm , Length: 23.10cm
Weight:   0.832kg
ISBN:  

9780470841020

ISBN 10:   0470841028
Pages:   312
Publication Date:   01 March 2011
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Out of Print
Availability:   Awaiting stock  

Table of Contents

Acknowledgements. Preface. Chapter 1: Down on the Farm ... Chapter 2: The Beaver and the Octopus. Chapter 3: Going Beyond 2x4s and Nails. Chapter 4: Organizational Readiness: So, Who's Driving This Tractor? Chapter 5: Allstate Transitions to Organic. Chapter 6: Controlling Your Company's PESTs: Product Development Through a Gender Lens. Chapter 7: Controlling Your Company's PESTs: The Store Environment. Chapter 8: Controlling Your Company's PESTs: Selling and Communication Tools: Getting Women to Listen. Chapter 9: Controlling Your Company's PESTs: Creating Gender-Intelligent Points of Contact. Chapter 10: Mountain Equipment Co-op: The Organic Standard. Chapter 11: The Lay of the Land. Index.

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Author Information

Joanne Thomas Yaccato is the president and founder of the Toronto-based consulting firm The Thomas Yaccato Group, known as Corporate Canada's Gender Lens . Since 1994, using Gender Intelligence, TYG has worked with companies globally helping them better connect with women consumers. Joanne is the author of three best-selling business books, Balancing Act, Raising Your Business and The 80% Minority . The family, which includes aerospace engineer husband Michael McNeill, 13-year old daughter Kathleen and demon dog Caley, live in King City, Ontario. Sean McSweeney has held a number of management positions in his 10 years as a retail manager with Mountain Equipment Co-op (MEC). The Toronto store's first gender-based store re-design was his brainchild and he has been instrumental in helping MEC win a number of environmental awards. Sean is a committed bike commuter, rain or shine, and has co-founded a charity event Run with the Sun to raise funds to for the fight against cancer. Sean lives in Toronto with his wife Nicole and their four children Patrick, Connor, Kieran and Maeve.

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