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9780814781326

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Pulls together some of the most cutting-edge literature on consumer culture. This comprehensive collection demonstrates the contested and continually constructed meaning of consumer identities. Scanlon provides accessible and useful overviews that make this volume an exceptional resource for the classroom. -Meg Jacobs, Massachusetts Institute of Technology

<p> Offers students multiple ways of understanding and coming to terms with the relationships between gender and consumer culture. With a rich mixture of scholarly articles, archival materials, and Scanlon's own useful introduction, The Gender and Consumer Culture Reader will help readers comprehend the complicated connections between sexuality, race, ethnicity, class, identity, and the daily activities of consuming that Americans have engaged in both historically and today.

Offers students multiple ways of understanding and coming to terms with the relationships between gender and consumer culture. With a rich mixture of scholarly articles, archival materials, and Scanlon's own useful introduction, The Gender and Consumer Culture Reader will help readers comprehend the complicated connections between sexuality, race, ethnicity, class, identity, and the daily activities of consuming that Americans have engaged in both historically and today. -Daniel Horowitz, Director of American Studies, Smith College

Author Information

Jennifer Scanlon is Associate Professor and Director of Women's Studies at the State University of New York, Plattsburgh. She is the author of Inarticulate Longings: The Ladies' Home Journal, Gender and the Promises of Consumer Culture.

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