Overview

"Unlock your potential in the world of college sports with this essential guide to Name, Image, and Likeness (NIL) marketing. Written by award-winning entertainment marketing expert Peter Iwuh, the visionary founder of Tykoon Sports, this book is your comprehensive playbook for mastering NIL opportunities. Explore the dynamic landscape of NIL marketing, understand state compliance laws, and learn to build a powerful personal brand. Discover the strategies to secure lucrative brand partnerships, engage your community, and plan for a successful future both in and beyond athletics. Whether you're a student athlete, athlete parent, agent, or aspiring sports professional, ""The Gameplan for NIL Success"" empowers you to navigate the evolving world of college sports marketing. Don't miss your chance to become a true player in the NIL game."

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Peter Iwuh is an award-winning entertainment marketing expert with a distinguished career that spans top-tier companies such as The Walt Disney Company, Sony Music, and Facebook. As the visionary founder of Tykoon Sports, the first black-owned NIL marketing agency, Peter brings a wealth of experience and innovation to the world of college sports marketing. With a track record of groundbreaking success, he's committed to empowering athletes and shaping the future of Name, Image, and Likeness opportunities.

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