Overview

This work is the only complete compilation of polls taken by the Gallup Organization, the world's most reliable and widely quoted research firm. An invaluable tool for ascertaining the pulse of American public opinion in a certain year, as well as for documenting changing perceptions over time of crucial core issues, it is essential for all social science research. More than just a collection of polls, each title in this series offers in-depth commentary and analysis, placing current topics in a readable, historical context. Survey results are given in an easy-to-use form. Breakdowns by sex, age, race, level of education, and other factors enable the reader to grasp major issues quickly.

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Reviews

Gallup continues to be an excellent resource for a wide variety of reliable, useful data. Summing Up: Highly Recommended. All levels. CHOICE, Vol. 45 No. 6 (February 2008)

Author Information

Alec M. Gallup is chairman of the Gallup Poll. His publications include Presidential Approval: A Source Book (1990), The Gallup Poll Cumulative Index: Public Opinion 1935-1997 (1999), and British Political Opinion 1937-2000: The Gallup Polls (2001). Frank Newport is editor-in-chief of the Gallup Poll. He is the author of Polling Matters: Why Leaders Must Listen to the Wisdom of the People and co-author of The Evangelical Voter.

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