Overview

Written by a professional benefit auctioneer who has helped non-profit organizations across the United States raise over $100,000,000, this instructional book teaches novice and experienced fundraisers alike the best way to design and execute efficient and profitable gala fundraisers. Loaded with practical and ready-to-implement ideas, the Guidebook provides quick tips and in-depth information that will streamline the gala planning process, incrase revenue across the board and result in a fun, profitable event. Sections and chapters include: Pre-Event Preparation Event Format - In Person vs Virtual vs Hybrid Aligning Priorities Event Fundraising Timeline Audience Development Event Technology - Mobile Bidding/Giving Utilizing Volunteers Event Day Template Pre-Program Thoughts Seating Chart Dining Options Focus on 6 Run of Show Essential Elements 1.#1 - Welcome 2.#2 - Branding 3.#3 - Live Auction 4.#4 - Mission Moment 5.#5 - Paddle Raise / Fund A Need / Giving Moment 6.#6 - Thank You Post Program Ideas Other Revenue Generators Silent Auction Raffles Heads or Tails Table Auction Dessert Dash Wine/Bourbon/Gift Card Pull Underrated or Overrated? Choosing Your Auctioneer Appendices with Download Links

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Matt Newsom has helped high-profile charities through the United States generate millions of dollars in fundraising. As a licensed benefit auctioneer, he brings over thirty years of event management, public speaking experience and entrepreneurial thought to every fundraising gala. Based in Charlotte, North Carolina, Matt serves non-profits across the entire country with enthusiasm and sincerity.

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