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OverviewThis seminal book has revolutionised the field of international business. Presenting the core theory of the multinational enterprise based on the internalisation of imperfect markets and the minimisation of location costs, The Future of Multinational Enterprise has inspired both theoretical and empirical research on the global economy. In addition it has influenced company strategy and economic policy at local, national, regional and international levels. Its insights into company strategy and global policy remain compelling. Full Product DetailsAuthor: P. Buckley , M. CassonPublisher: Palgrave Macmillan Imprint: Palgrave Macmillan Edition: Softcover reprint of the original 1st ed. 2002 Dimensions: Width: 14.00cm , Height: 0.80cm , Length: 21.60cm Weight: 0.454kg ISBN: 9781349508433ISBN 10: 1349508438 Pages: 116 Publication Date: 10 May 2002 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsAuthor InformationPeter J Buckley, OBE, FBA, is Professor of International Business and the Founder Director of the Centre for International Business, University of Leeds (CIBUL). He is the Founder Director of the Business Confucius Institute at the University of Leeds and Cheung Kong Scholar Chair Professor in the University of International Business and Economics (UIBE), Beijing. From 2002 – 2004 Peter was President of the Academy of International Business. Mark Casson is Professor of Economics at the University of Reading and the Henley Business School and is Director of the Centre for Institutions and Economic History. His recent books include The Entrepreneur in History, also published by Palgrave. Tab Content 6Author Website:Countries AvailableAll regions |
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