Overview

This new volume is a comprehensive exploration into the transformative trends, innovative strategies, and emerging paradigms that are redefining the landscape of events globally, offering a nuanced understanding of the forces driving change and the opportunities they present for event professionals, businesses, and communities. The book explores the integration of augmented reality and virtual experiences in sustainable event management practices, exploring from the rise of hybrid events to the impact of artificial intelligence on event planning and execution. Topics also cover diverse types of events including religious and cultural events; how global events affect the growth of international tourism; incorporating sustainability into event planning; and much more.

Full Product Details

Author:   Narendra Kumar ,  Swati Sharma ,  Bruno Barbosa Sousa
Publisher:   Apple Academic Press Inc.
Imprint:   Apple Academic Press Inc.
ISBN:  

9781779640727

ISBN 10:   1779640722
Pages:   400
Publication Date:   05 February 2026
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Forthcoming
Availability:   Not yet available  
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

Table of Contents

Introduction 1. AI as Novelty Strategic Management Tool for Future Digital Luxury Brand Events: Metaverse and NFTs—Agenda 2030 2. Global Events and the Growth of International Tourism: A Case of Dubai, UAE 3. Impact of Sporting Events on Tourist Destinations: The Case of “European City of Sport” in Braga (Portugal), 2018 4. The Impact of Cultural Events on the Identity, Sustainability and Image of Territories: The Case of the MDOC–Melgaço International Documentary Film Festival 5. Co-Creation of Religious Events: A Conceptual Model Using Flow Theory 6. Emerging Trends of Artificial Intelligence in Event Management and Event Planning 7. Artificial Intelligence and Hybrid Events: Changing Virtual Event Experience 8. Stakeholders Engagement in Future Events: Case Study of Malaysia 9. Stakeholder Neglect in Tourism Activities: A Tale of the Local People 10. Green and Smart Technologies in Events: Practices for Green Events 11. Green Elegance: Incorporating Sustainability into Wedding Events 12. Organization of Major Music Events amid the Climate Crisis: Strategies for Risk Mitigation and Sustainability 13. Customer Engagement in AI-Driven Interaction: The Case of Chatbots in Event Management 14. Stakeholder Theory and Event Management 15. Key Factors Leading to Service Interruptions in Events at Luxury Hotels in Delhi 16. Hybridizing Green Tourism: Case Study of Interventions to Promote Tourism in Uttarakhand, India 17. Enhancing Event Success Through Collaboration: A Comprehensive Discussion on Collaboration Between Event Organizers and Stakeholders 18. Rural Wine Tourism Events in Andradas, MG, Brazil, Through the Lens of Social Innovation: A Possibility of Community Economic Development? 19. Exploring the Influence of Cultural Events on Cities: The Case of Perlim, The Largest Christmas Theme Park in Portugal

Reviews

Author Information

Narendra Kumar, PhD, is associated with the Amity Institute of Travel and Tourism, Amity University, India. He has over 24 years of industry and academic experience, during which he has made significant contributions to the area of tourism education. He has been invited to speak at numerous conferences and seminars on tourism and related fields, and his current research focuses on student mentoring. Dr. Kumar’s previous works include the edited book Tourist Behavior: Past, Present, and Future (Apple Academic Press) as well as several other books. He is a reviewer for many scientific conferences and international journals, including Current Issues in Tourism. Swati Sharma, PhD, is an Associate Professor at the Amity Institute of Travel & Tourism, Amity University, India. With 18 years of experience in travel and tourism academia and industry, she has made significant contributions to the area of tourism. Dr. Sharma has a strong interest in MICE (meetings, incentives, conferences, and exhibitions) tourism and destination image and has published extensively on related topics. She has been invited to speak at numerous conferences and seminars on tourism and related fields. Dr. Sharma’s previous works include editing the book Tourist Behavior: Past, Present, and Future (Apple Academic Press), and others. Bruno Barbosa Sousa, PhD, is a Professor at the Polytechnic Institute of Cávado and Ave, Barcelos, Portugal, where he is also Head of the Master’s Program in Tourism Management. He was formerly a market analyst at Sonae Distribuição, Modelo e Continente, S.A., and he was a marketing assistant for the Jornal O Jogo at Controlinveste. He is the author or co-author of several papers and is an editorial board member and an ad-hoc reviewer for several scientific journals. He is also a member of the scientific committees of several national and international congresses and conferences.

Tab Content 6

Author Website:  

Countries Available

All regions