Overview

The Fundamentals of Typography (Second Edition) introduce the fundamental principles of typographic theory and practice. It covers a wide range of subjects, including the history of typography, typographic detailing and the use of creative typography across a range of media. Packed with clear explanations, expanded illustrations and historical and contemporary examples from leading practitioners around the world. The second edition includes considerable new and revised content from the authors, including new case studies and student exercises.

Full Product Details

Author:   Gavin Ambrose (University of Brighton, UK) ,  Paul Harris (Freelance Author, Chile)
Publisher:   Bloomsbury Publishing PLC
Imprint:   AVA Publishing SA
Edition:   2nd edition
Dimensions:   Width: 20.00cm , Height: 2.30cm , Length: 23.00cm
Weight:   0.632kg
ISBN:  

9782940411764

ISBN 10:   294041176
Pages:   200
Publication Date:   26 September 2011
Audience:   College/higher education ,  General/trade ,  Tertiary & Higher Education ,  General
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   In Print  
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Introduction. Type and language: The alphabet; Early printing; 1800s; The Arts and Crafts Movement; The early twentieth century; 1950s; 1960s; 1970s; 1980s; 1990s; Graphic design since 2000; Case study; Typography task. A few basics: Typefaces and fonts; Typeface anatomy; Relative and absolute measurements; X-height; Basic terminology; Majuscule and minuscule; Set width; The baseline grid; The Golden Section; The Fibonacci sequence; Dividing the page; Standard paper sizes; The page - how we read; Case study; Typography task. Letterforms: Type families; Typeweight variations; Frutiger's grid; Types of serif; Fractions; Superscript and subscript; Numerals; Diacritical marks; Punctuation; Drop and standing capitals; Dashes; Character spacing; Expert sets and special characters; Small capitals; Ligatures, diphthongs and sans serif logotypes; Italic and oblique; Type classification systems; Newspaper text faces; Case study; Typography task. Words and paragraphs: Calculating line lengths; Kerning; Automated kerning tables; Alignment; Word spacing, hyphenation and justification; Type detailing; Leading; Indents; Indexes; Case study; Typography task. Using type: Hierarchy; Colour; Surprint, overprint; knockout and reverse; Printing and type realization; Type on screen; Grids and fonts; Generating type; Vectors and rasters; Legibility and readability; Texture; Type as image; Concrete poetry, typograms, trompe l'oeil and calligrammes; Humour; Environmental typography; Vernacular; Appropriation; Ownership; Case study; Typography task. Conclusion. Glossary. Index. Contacts. Working with ethics.

Reviews

Very useful book, the anatomy of typography graphics were used as mandatory course material. Great list of resources in the back, extremely detailed captions and comments. All around a fantastic book. Irina Lee, State University of New York at Farmingdale, USA

'Very useful book, the anatomy of typography graphics were used as mandatory course material. Great list of resources in the back, extremely detailed captions and comments. All around a fantastic book.' - Irina Lee, State University of New York at Farmingdale, USA.

Author Information

Gavin Ambrose is a practising graphic designer. His current commercial practice includes clients from the arts sector, publishers and advertising agencies. Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions