Overview

The Fundamentals of Illustration 2nd Edition by Lawrence Zeegen introduces students to the subject of illustration, taking them through the key skills and practical processes required for the study of this exciting degree course. This edition has been updated with a wealth of fresh visuals and contemporary case studies. It includes new and revised content and examples that reflect the changes and developments in the discipline over the past few years. Current visual approaches are examined and evaluated, along with new chapters on visual thinking, idea generation and the illustrator as an artist. A chapter on the professional practice of a freelance designer helps students to understand the realities of this creative career path. Each chapter concludes with a case study, which outlines a brief and then describes each stage of the process, from the illustrator's initial response to the completion of the project. The case studies feature the work of: John Clementson, Tim Vyner, Olivier Kugler, Damian Gascoigne, Ben Kelly and Howard Read. The book also contains a series of interviews with practising illustrators such as Autumn Whitehurst, Stina Persson and Anthony Burrill.

Full Product Details

Author:   Professor Lawrence Zeegen (Ravensbourne University London, UK)
Publisher:   Bloomsbury Publishing PLC
Imprint:   Bloomsbury Visual Arts
Edition:   3rd edition
Dimensions:   Width: 20.00cm , Height: 1.40cm , Length: 22.80cm
Weight:   0.520kg
ISBN:  

9781474240390

ISBN 10:   1474240399
Pages:   176
Publication Date:   17 September 2020
Audience:   College/higher education ,  General/trade ,  Undergraduate ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Language:   English

Table of Contents

Contents. Foreword. How to get the most out of this book. Introduction. The illustrator as artist: Illustration as a discipline; The new wave of illustrators; Art school ethos; A demanding life; Case study - John Clementson; Try it yourself...; Questions in summary. The medium is the message: The power of the pencil; Material world; The use of odd media; Using photography; Mixing media; Using the computer; Case study - Tim Vyner; Try it yourself...; Questions in summary. From outcomes to outlets: The overview; Editorial illustration; Book publishing; Fashion illustration; Advertising illustration; Music industry illustration; Studio collaboration; Self-initiated illustration; Case study - Olivier Kugler; Try it yourself...; Questions in summary. Communicating ideas: Why ideas?; The briefing/ Investigating the subject matter; Gathering inspiration; Brainstorming; Explaining the visual; Case study - Damian Gascoigne; Try it yourself...; Questions in summary. Making it happen: Marketing the product and the art of self-promotion; Portfolios; Online presence; Avenues for self-promotion; Illustration agency representation; Presentation techniques; Case study - Ben Kelly; Try it yourself...; Questions in summary. Production: Essential kit; Studio set-up; Resources and references; Production tips; Legal tips; Case study - Howard Reed; Try it yourself...; Questions in summary. Contacts. Bibliography. Selected websites. Glossary. Index. Acknowledgements. Working with ethics.

Reviews

Written by an experienced educator, the tone and language used is suitably calm and reassuring and reading it is like taking part in a stimulating university tutorial ... By reading this, aspiring illustrators will feel far more confident in their subject knowledge and will have an idea of what they need to do in order to develop themselves into a creative professional, who has the required practical skills and aptitude for a successful career. * Varoom *

The book truly lives up to its title: It's all about the fundamentals, and it covers all the bases. It goes into depth about medium choices, different kinds of illustration (editorial, publishing, advertising, etc) and self-promotion ... great for a young student who might be thinking about getting into illustration, or perhaps someone who wants to start a new craft with a clear view of how the illustration industry operates. The book also poses questions to get you thinking, and exercises to get you creating. But I think the thing I like the best is the objectivity in which the material is presented. It's honest, sharing the ins and outs, ups and downs to everything it offers. It lets you make the call. * Penelope Dullaghan, Illustration Friday, 2012 *

Fundamentals of Illustration will remain a key text due to the clarity & relevance of its content. -- Mel Brown, Plymouth College of Art, UK This book should, without a doubt be top of the essential reading list for all illustration students. It is also an essential book for any forward thinking tutors who can encourage their students to develop a language that is creatively informed and inspired. -- Vanessa Cuthbert, Manchester Metropolitan University, UK Definitely yes on adding the book to the reading list and requesting it for the library as it will be another valuable resource for students. Adopting the book for class will depend on the presence of the companion website. -- Katerina Reka, New Mexico State University, USA It is a strong textbook, but I am not interested in only offering a single text for my students at this time. -- Jessica Burke, Georgia Southern University, USA

Author Information

Lawrence Zeegen is an illustrator, educator and writer. He is currently Head of School for the School of Communication Design at Kingston University where he leads undergraduate and postgraduate courses in animation, film-making, graphic design, illustration and screen design for film and TV.

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