Overview

Unlike any time before in our lives, we have access to vast amounts of free information. With the right tools, we can start to make sense of all this data to see patterns and trends that would otherwise be invisible to us. By transforming numbers into graphical shapes, we allow readers to understand the stories those numbers hide. In this practical introduction to understanding and using information graphics, you'll learn how to use data visualisations as tools to see beyond lists of numbers and variables and achieve new insights into the complex world around us. Regardless of the kind of data you're working with-business, science, politics, sports, or even your own personal finances-this book will show you how to use statistical charts, maps, and explanation diagrams to spot the stories in the data and learn new things from it. You'll also get to peek into the creative process of some of the world's most talented designers and visual journalists, including Conde Nast Traveler's John Grimwade, National Geographic Magazine's Fernando Baptista, The New York Times' Steve Duenes, The Washington Post's Hannah Fairfield, Hans Rosling of the Gapminder Foundation, Stanford's Geoff McGhee, and European superstars Moritz Stefaner, Jan Willem Tulp, Stefanie Posavec, and Gregor Aisch. . The Functional Art reveals: Why data visualisation should be thought of as functional art rather than fine art How to use colour, type, and other graphic tools to make your information graphics more effective, not just better looking The science of how our brains perceive and remember information Best practices for creating interactive information graphics A comprehensive look at the creative process behind successful information graphics An extensive gallery of inspirational work from the world's top designers and visual artists Samples Preview sample pages from The Functional Art

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Reviews

Welcome to Alberto's world. Cairo has done it all in The Functional Art: theory, practice, examples. And he's done it brilliantly. It is the most comprehensive and sensible book yet on real-world information graphics; we won't need another one for a long time. - Nigel Holmes, former graphics director for Time magazine and founder of Explanation Graphics If graphic designer Nigel Holmes and data visualizer Edward Tufte had a child, his name would be Alberto Cairo. In The Functional Art, accomplished graphics journalist Cairo injects the chaotic world of infographics with a mature, thoughtful, and scientifically grounded perspective that it sorely needs. With extraordinary grace and clarity, Cairo seamlessly unites infographic form and function in a design philosophy that should endure for generations. - Stephen Few, author of Show Me the Numbers This book is long overdue. Whether you're just getting started visualizing information or have been doing it all your life, whether you're looking for a basic understanding of visualization or a detailed how-to reference, this is the book you're looking for. Alberto Cairo, a professional journalist, information designer, and artist, shows how to visualize anything in a simple, straightforward, and intelligent way. - Karl Gude, former infographics director at Newsweek and Graphics Editor in Residence at the School of Journalism, Michigan State University The Functional Art is brilliant, didactic, and entertaining. I own dozens of books on visual information, but Cairo's is already on the shortlist of five that I recommend-along with those by Edward Tufte, Nigel Holmes, and Richard Saul Wurman-to anybody who wishes to have a career in information graphics. Cairo is one of those rare professionals who has been able to combine real-world experience with the academia. - Mario Tascon, director of Spanish consulting firm Prodigioso Volcan Read It. There is really nothing else to say. If you care about how visualization is used to communicate to people, this is the book for you. If you're a journalist, you need to read it. If you're an academic doing visualization research, you really, really need to read it. This is the stuff we've been missing in visualization for the last 25 years. -Robert Kosara, EagerEyes If you're interested to find the right balance between aesthetics and function in the context of data visualization, you cannot avoid Alberto Cairo's The Functional Art, probably the best data visualization book published in 2012. -Jorge Camoes, www.excelcharts.com

Welcome to Alberto's world. Cairo has done it all in The Functional Art: theory, practice, examples. And he's done it brilliantly. It is the most comprehensive and sensible book yet on real-world information graphics; we won't need another one for a long time NIGEL HOLMES If graphic designer Nigel Holmes and data visualizer Edward Tufte had a child, his name would be Alberto Cairo. In The Functional Art, accomplished graphics journalist Cairo injects the chaotic world of infographics with a mature, thoughtful, and scientifically grounded perspective that it sorely needs. With extraordinary grace and clarity, Cairo seamlessly unites infographic form and function in a design philosophy that should endure for generations. STEPHEN FEW, author of Show Me the Numbers This book is long overdue. Whether you're just getting started visualizing information or have been doing it all your life, whether your topic is business, science, politics, sports or even your personal finances and whether you're looking for a basic understanding of visualization or a detailed how-to reference, this is the book you were looking for. Alberto Cairo, a professional journalist, information designer and artist, shows how to visualize anything in a simple, straightforward and intelligent way. KARL GUDE, former infographics director at Newsweek and Graphics Editor in Residence at the School of Journalism, Michigan State University. The Functional Art is brilliant, didactic, and entertaining. I own dozens of books on visual information, but Cairo's is already on the shortlist of five that I recommend to anybody that wishes to have a career in information graphics, along with those by Edward Tufte, Nigel Holmes, and Richard Saul Wurman. Cairo is one of those rare professionals who have been able to combine real-world experience with the academia. MARIO TASCON, CEO at Poderoso Volcan consulting

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