Overview

A Step-by-Step Guide for Launching and Upleveling Your Freelance Business Did you embrace the freelance life by choice, to escape the corporate grind? Or was it by necessity, after being swept away by the latest corporate ""pivot""? Either way, congrats on boldly going where so many other daredevils have gone before. Now, buckle up. You're not just a freelancer or gig worker, you're a business owner - and running a freelance business is a roller-coaster ride. Making the transition from being a cog in the corporate machine to being the machine takes more than a mindset adjustment and a sweatpants shopping spree. Starting a freelance business successfully requires business processes, support systems, and tools - contracts, bookkeeping, standard operating procedures, and other mundane stuff that was somebody else's problem before (and will most certainly make your eyes gloss over). You probably didn't know these were included in the price of your newfound ""freedom"" - and, like many other solopreneurs, you'd happily trade them for a root canal. The Freelancer's Compass takes you, in a light-hearted way, through the nitty-gritty fundamentals of launching and managing the back end of a freelance business that thrives. You won't find much marketing advice or strategies for growing your business because there are already so many great books for that. You also won't find any robot-produced content - all this advice is grounded in human experience. But you will find a detailed, step-by-step, prioritized guide through all the less-glamorous steps of building a strong foundation for your business - from someone who got the T-shirt and lived to tell the story.

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Reviews

"Highly Recommended ""I love it when solopreneurs write the book they wish they'd had when they started. And that's exactly what this book is. Rodika shares her hard-won experience so you don't have to suffer. Plus, Rodika knows exactly who she's talking to; if that's you, you automatically feel seen and heard. Her advice is precise and relevant for tech workers. Yet, somehow, it is also widely applicable to almost any freelancer. Best of all, she tells the truth about what it's like to be self-employed, with an emphasis on the mindset shift required, without which success is but a mirage on the horizon. Her focus is on the less glamorous (yet essential) aspects of the freelance life that many ignore for too long - and pay for it! Highly recommended!"" -Ilise Benun, founder of Marketing-Mentor.com, creator of The Simplest Marketing Plan, and author of ""The Creative Professional's Guide to Money"" Essential Read""The Freelancer's Compass is an essential read for marketing professionals transitioning from corporate roles to freelancing. It offers precise guidance on establishing and growing a freelance business with a clear and practical approach, ensuring your success from the start."" -Dorie Clark, Wall Street Journal bestselling author of ""The Long Game"" and executive education faculty, Columbia Business School"

Highly Recommended ""I love it when solopreneurs write the book they wish they'd had when they started. And that's exactly what this book is. Rodika shares her hard-won experience so you don't have to suffer. Plus, Rodika knows exactly who she's talking to; if that's you, you automatically feel seen and heard. Her advice is precise and relevant for tech workers. Yet, somehow, it is also widely applicable to almost any freelancer. Best of all, she tells the truth about what it's like to be self-employed, with an emphasis on the mindset shift required, without which success is but a mirage on the horizon. Her focus is on the less glamorous (yet essential) aspects of the freelance life that many ignore for too long - and pay for it! Highly recommended!"" -Ilise Benun, founder of Marketing-Mentor.com, creator of The Simplest Marketing Plan, and author of ""The Creative Professional's Guide to Money"" Essential Read""The Freelancer's Compass is an essential read for marketing professionals transitioning from corporate roles to freelancing. It offers precise guidance on establishing and growing a freelance business with a clear and practical approach, ensuring your success from the start."" -Dorie Clark, Wall Street Journal bestselling author of ""The Long Game"" and executive education faculty, Columbia Business School

Author Information

Rodika Tollefson is a journalist, copywriter, and artist who has run her own freelance business for more than 25 years, growing it from a part-time solo gig to a six-figure company. She's worked with global companies such as Dell Technologies, Cisco, Lenovo, and American Express. She has received several awards for her journalism, multimedia, design, creative writing, and leadership work.

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