Overview
Mark Siebert, franchise expert and author of Franchise Your Business, flips his script from franchising your existing business to offer entrepreneurs a comprehensive guide to succeeding as franchisees. The Franchisee Handbook shows listeners how to take a systematic approach to assess and invest in franchise opportunities so they end up with the right fit for their entrepreneurial style. Sharing tales from the trenches and real-world anecdotes from successful franchises (and a few cautionary tales from those who didn't make it), Siebert lays out everything you need to know before signing with well-known franchises from locally-owned names to global brands. As an expert witness, he has seen a number of failed franchisees (especially in the last ten years) and will dish the dirt on what successful franchisees have in common and how they play to win. And those cautionary tales? Many went into franchising with the expectation that franchising was a silver bullet that did not require hard work or skills. Siebert will dispel that myth and show prospective franchisees a proven, logical, step-by-step method to close the sale and set themselves up for long-term franchise success.
Full Product Details
Author: Mark Siebert ,
Al Kessel
Publisher: Gildan Media Corporation
Imprint: Gildan Media Corporation
ISBN: 9798200590506
Publication Date: 22 January 2019
Audience:
General/trade
,
General
Format: Audio
Publisher's Status: Active
Availability: Available To Order
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Author Information
Mark Siebert is the founder of iFranchise Group, a franchise consulting organization, and is an expert in evaluating a company's franchisability, structuring franchise offerings, and developing franchise programs. Siebert has personally assisted over thirty Fortune 2000 companies and over 500 start-up franchisors. He lives in Homewood, Illinois. Al Kessel is a full-time narrator and voice actor currently living in Arizona, where he works from his professional home recording studio. For Al, performing is passion. Audiobook narration was the logical career choice for him since, for as long as he can remember, he's been a voracious reader, acting all the characters out in his head, and often entertaining his family with his dramatic reenactments of books, movies, and television. Al prides himself on the ability to bring any character to life with his voice, a voice often described as smooth as melted butter, or like an old friend you just love hearing tell you about their day. He has recorded numerous audiobooks from just about every genre. When not bringing stories to life, he loves hiking in the desert with his wife and puppy, visiting Disneyland and, when time permits, reenergizing on the beach.
