Overview

Franchisees learn how to: Hire the right people and keep them longer Manage their food, labor, and other costs Build an effective local store marketing plan Make sure that the money that comes in makes it to the bank Leverage their franchisor resources Reduce their stress and increase their profits

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9781683507482

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Aicha Bascaro is a 25+ year veteran in the food industry who started as a delivery driver and, through the years, was promoted to Area Supervisor, Franchise Consultant, Director, and Brand Vice President. She ran an organization for a franchisee and even built her own prototype brand. She has worked on brands like Domino’s, Popeye’s Louisiana Kitchen, and Olive Garden. In recent years, she has focused on her independent consulting business. Aicha is originally from Guatemala, and speaks three languages. She lives in Atlanta, Georgia with her husband, Glenn, and her kids Zoe, Ali, and Avery.

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