Overview

History shows that all successful products have the same four characteristics.Will your next products have even one of them? You need to find out now, because products that lack even one of these four characteristics defy the efforts of even talented marketers to sell them successfully. What do I mean by successfully ? Think of Velcro and Viagra, Scotch Tape and Super Glue: items that, year after year, prompt strong, steady sales, refusing to die or fade into oblivion. Why? Because from day one, they've featured all four characteristics, which I call the Four Marks of All Successful Products-the Marks that keep them selling and selling again. So let me ask you again: will your next products have all four Marks? What about three? Two? Or only one? Do you even know? If not, it's time to learn, which you can do right here in this introduction to each of the Four Marks of All Successful Products. Plus, in these brief but powerful pages, you'll learn how to build the four Marks right into the DNA of all your future creations, equipping them to join the ranks of Velcro and Viagra, Scotch Tape and Super Glue as truly successful products!

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