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9780735213654

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"“An existential alarm bell wrapped in a business lesson wrapped in an entertaining and often hilarious (and, yes, occasionally blue-languaged) series of stories built with great writing. It keeps you entertained to make sure you’re informed.” – 800-CEO-READ “Galloway takes the reader through a refreshingly clear-eyed look at the nature of dominance at Amazon.com Inc., Apple Inc., Facebook Inc. and Google. He is interested in how these companies become more valuable with use instead of less, how they benefit from low cost of capital and the implications for things [that] could further strengthen their dominance.” —Brad Stone, Bloomberg Technology  “As the power of technology’s biggest companies comes under more scrutiny, NYU business professor Galloway reveals how Amazon, Apple, Facebook, and Google built massive empires.” —Publishers Weekly, “The Top 10 Business Books of Fall 2017” ""This is that rare book that not only informs but entertains. You'll never look at these four companies the same way again."" - Jonah Berger, author of Contagious “Scott Galloway is honest, outrageous, and provocative. This book will trigger your flight-or-fight nervous system like no other and in doing so challenge you to truly think differently.” —Calvin McDonald, CEO of Sephora “The Four is an essential, wide-ranging powerhouse of a book that, like Scott Gal­loway himself, marries equal parts incisive, entertaining, and biting. As in his leg­endary MBA lectures, Galloway tells it like it is, sparing no business titan and no juggernaut corporation from well-deserved criticism. A must read.” —Adam Alter, author of Drunk Tank Pink    “If there is a blunter, more opinionated, faster-talking expert on the Internet than Scott Galloway, I haven’t come across him. Or her.” —Philip Elmer-DeWitt, Fortune “Scott Galloway’s The Four is a bareback ride upon the four horses of the economic apocalypse – Apple, Amazon, Facebook and Google. It is a timely exposition of the nature and concentration of power in the world today and, as a result, is much more than just a business book…The book contains more insights and provocative ideas than Amazon has Boeing 767s… My recommendation is to walk down to your local book store and buy this – or more likely, buy it on Amazon.” Tom Upchurch, Wired"

An existential alarm bell wrapped in a business lesson wrapped in an entertaining and often hilarious (and, yes, occasionally blue-languaged) series of stories built with great writing. It keeps you entertained to make sure you're informed. - 800-CEO-READ Galloway takes the reader through a refreshingly clear-eyed look at the nature of dominance at Amazon.com Inc., Apple Inc., Facebook Inc. and Google. He is interested in how these companies become more valuable with use instead of less, how they benefit from low cost of capital and the implications for things [that] could further strengthen their dominance. --Brad Stone, Bloomberg Technology As the power of technology's biggest companies comes under more scrutiny, NYU business professor Galloway reveals how Amazon, Apple, Facebook, and Google built massive empires. --Publishers Weekly, The Top 10 Business Books of Fall 2017 This is that rare book that not only informs but entertains. You'll never look at these four companies the same way again. - Jonah Berger, author of Contagious Scott Galloway is honest, outrageous, and provocative. This book will trigger your flight-or-fight nervous system like no other and in doing so challenge you to truly think differently. --Calvin McDonald, CEO of Sephora The Four is an essential, wide-ranging powerhouse of a book that, like Scott Gal-loway himself, marries equal parts incisive, entertaining, and biting. As in his leg-endary MBA lectures, Galloway tells it like it is, sparing no business titan and no juggernaut corporation from well-deserved criticism. A must read. --Adam Alter, author of Drunk Tank Pink If there is a blunter, more opinionated, faster-talking expert on the Internet than Scott Galloway, I haven't come across him. Or her. --Philip Elmer-DeWitt, Fortune Scott Galloway's The Four is a bareback ride upon the four horses of the economic apocalypse - Apple, Amazon, Facebook and Google. It is a timely exposition of the nature and concentration of power in the world today and, as a result, is much more than just a business book...The book contains more insights and provocative ideas than Amazon has Boeing 767s... My recommendation is to walk down to your local book store and buy this - or more likely, buy it on Amazon. Tom Upchurch, Wired Galloway takes the reader through a refreshingly clear-eyed look at the nature of dominance at Amazon.com Inc., Apple Inc., Facebook Inc. and Google. He is interested in how these companies become more valuable with use instead of less, how they benefit from low cost of capital and the implications for things [that] could further strengthen their dominance. --Brad Stone, Bloomberg Technology As the power of technology's biggest companies comes under more scrutiny, NYU business professor Galloway reveals how Amazon, Apple, Facebook, and Google built massive empires. --Publishers Weekly, The Top 10 Business Books of Fall 2017 This is that rare book that not only informs but entertains. You'll never look at these four companies the same way again. - Jonah Berger, author of Contagious Scott Galloway is honest, outrageous, and provocative. This book will trigger your flight-or-fight nervous system like no other and in doing so challenge you to truly think differently. --Calvin McDonald, CEO of Sephora The Four is an essential, wide-ranging powerhouse of a book that, like Scott Gal-loway himself, marries equal parts incisive, entertaining, and biting. As in his leg-endary MBA lectures, Galloway tells it like it is, sparing no business titan and no juggernaut corporation from well-deserved criticism. A must read. --Adam Alter, author of Drunk Tank Pink If there is a blunter, more opinionated, faster-talking expert on the Internet than Scott Galloway, I haven't come across him. Or her. --Philip Elmer-DeWitt, Fortune Scott Galloway's The Four is a bareback ride upon the four horses of the economic apocalypse - Apple, Amazon, Facebook and Google. It is a timely exposition of the nature and concentration of power in the world today and, as a result, is much more than just a business book...The book contains more insights and provocative ideas than Amazon has Boeing 767s... My recommendation is to walk down to your local book store and buy this - or more likely, buy it on Amazon. Tom Upchurch, Wired Advance Praise for The Four Scott Galloway is honest, outrageous, and provocative. This book will trigger your flight-or-fight nervous system like no other and in doing so challenge you to truly think differently. --Calvin McDonald, CEO of Sephora The Four is an essential, wide-ranging powerhouse of a book that, like Scott Gal-loway himself, marries equal parts incisive, entertaining, and biting. As in his leg-endary MBA lectures, Galloway tells it like it is, sparing no business titan and no juggernaut corporation from well-deserved criticism. A must read. --Adam Alter, author of Drunk Tank Pink and Irresistible As the power of technology's biggest companies comes under more scrutiny, NYU business professor Galloway reveals how Amazon, Apple, Facebook, and Google built massive empires. --Publishers Weekly, The Top 10 Business Books of Fall 2017 Praise for Scott Galloway If there is a blunter, more opinionated, faster-talking expert on the Internet than Scott Galloway, I haven't come across him. Or her. --Philip Elmer-DeWitt, Fortune Scott is a genius at engaging an audience in an intelligent, thoughtful, sometimes snarky and often humorous manner. --Joanne Tombrakos, Huffington Post

Advance Praise for The Four Scott Galloway is honest, outrageous, and provocative. This book will trigger your flight-or-fight nervous system like no other and in doing so challenge you to truly think differently. --Calvin McDonald, CEO of Sephora The Four is an essential, wide-ranging powerhouse of a book that, like Scott Gal-loway himself, marries equal parts incisive, entertaining, and biting. As in his leg-endary MBA lectures, Galloway tells it like it is, sparing no business titan and no juggernaut corporation from well-deserved criticism. A must read. --Adam Alter, author of Drunk Tank Pink and Irresistible As the power of technology's biggest companies comes under more scrutiny, NYU business professor Galloway reveals how Amazon, Apple, Facebook, and Google built massive empires. --Publishers Weekly, The Top 10 Business Books of Fall 2017 Praise for Scott Galloway If there is a blunter, more opinionated, faster-talking expert on the Internet than Scott Galloway, I haven't come across him. Or her. --Philip Elmer-DeWitt, Fortune Scott is a genius at engaging an audience in an intelligent, thoughtful, sometimes snarky and often humorous manner. --Joanne Tombrakos, Huffington Post

“An existential alarm bell wrapped in a business lesson wrapped in an entertaining and often hilarious (and, yes, occasionally blue-languaged) series of stories built with great writing. It keeps you entertained to make sure you’re informed.” – 800-CEO-READ “Galloway takes the reader through a refreshingly clear-eyed look at the nature of dominance at Amazon.com Inc., Apple Inc., Facebook Inc. and Google. He is interested in how these companies become more valuable with use instead of less, how they benefit from low cost of capital and the implications for things [that] could further strengthen their dominance.” —Brad Stone, Bloomberg Technology  “As the power of technology’s biggest companies comes under more scrutiny, NYU business professor Galloway reveals how Amazon, Apple, Facebook, and Google built massive empires.” —Publishers Weekly, “The Top 10 Business Books of Fall 2017” ""This is that rare book that not only informs but entertains. You'll never look at these four companies the same way again."" - Jonah Berger, author of Contagious “Scott Galloway is honest, outrageous, and provocative. This book will trigger your flight-or-fight nervous system like no other and in doing so challenge you to truly think differently.” —Calvin McDonald, CEO of Sephora “The Four is an essential, wide-ranging powerhouse of a book that, like Scott Gal­loway himself, marries equal parts incisive, entertaining, and biting. As in his leg­endary MBA lectures, Galloway tells it like it is, sparing no business titan and no juggernaut corporation from well-deserved criticism. A must read.” —Adam Alter, author of Drunk Tank Pink    “If there is a blunter, more opinionated, faster-talking expert on the Internet than Scott Galloway, I haven’t come across him. Or her.” —Philip Elmer-DeWitt, Fortune “Scott Galloway’s The Four is a bareback ride upon the four horses of the economic apocalypse – Apple, Amazon, Facebook and Google. It is a timely exposition of the nature and concentration of power in the world today and, as a result, is much more than just a business book…The book contains more insights and provocative ideas than Amazon has Boeing 767s… My recommendation is to walk down to your local book store and buy this – or more likely, buy it on Amazon.” Tom Upchurch, Wired

Author Information

Scott Galloway is a professor at New York University’s Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entre­preneur, he has founded nine firms, including L2, Red Envelope, and Prophet. In 2012, he was named one of the “World’s 50 Best Busi­ness School Professors” by Poets & Quants. His weekly YouTube series, “Winners and Losers,” has generated tens of millions of views. This is his first book.

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