Overview

At age 90 Jack Smiley wasn't thrilled with the community in which he retired, so he built his own. Today it provides him with a net income of $40,000 each month. Famously, KFC's 65-year-old Kentucky Colonel Harlan Sanders supplemented a paltry Social Security check by franchising his unique recipe for fried poultry. Past 50, McDonald's Ray Kroc made a similar trek in multiplying by many thousands a few popular, golden-arched hamburger stands from San Bernardino, California. Contrary to popular mythology, entrepreneurship is not spearheaded mostly by baby-faced, technology-savvy postadolescents whose brands include Facebook and Apple. According to a recent study, fully 80 percent of allbusinesses are started up by people over 35. Amy Groth of Business Insider cites these reasons that fortune favors the old: First, older entrepreneurs have more life and work experience. In some cases they have decades of industry expertise - and a better understanding of what it truly takes to compete and succeed,in the business world. Second, they also have much broader and vaster networks. Even if older entrepreneurs are seeking to start businesses in entirely different industries, they have deep connections from all walks of life - for example, a brother-in-law could be the perfect COO. Third, those over 50 have acquired more wealth and better credit histories (which helps with securing loans) and are smarter with their finances. In this book from best-selling author Gary Goodman you'll discover: Supporters are everywhere: Your age cohort is the wealthiest! Now is the time to cash in your wisdom. Overcoming false beliefs and self-sabotage: why the only person holding you back is you. The Giraffe Syndrome: why the first step is the scariest. Busting age myths: ""Nobody will work with me at my age!"", ""My best years are behind me"", ""It takes money to make money"", and more.

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9781722500122

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Dr. Gary S. Goodman is a dynamic professional keynote speaker, seminar presenter, management consultant, and thought leader in sales, customer service, negotiation, career and personal development. Best-selling author of more than 20 books and audio books, his client list contains many of the Fortune 100 as well as aspiring smaller enterprises. He is a frequent expert commentator on media worldwide, including CNBC and more than 100 radio stations. He has been awarded the highest 5-star interview rating by the Copley News Network. He has authored more than 1,800 searchable articles, appearing in more than one million publications, online. Gary has also taught on the regular faculty at the University of Southern California, California State University Northridge, and DePauw University. Additionally, his groundbreaking seminars have been sponsored worldwide by professional associations, corporations, and by 39 universities. He is celebrating his 20th year teaching at UCLA and his 12th at U.C. Berkeley, the top two public universities in the world.

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