Focused Interview
Author:   Robert K. Merton ,  Marjorie Fiske ,  Patricia L. Kendall
Publisher:   Simon & Schuster
Edition:   2nd
ISBN:  

9780029209868


Pages:   200
Publication Date:   01 May 1990
Format:   Paperback
Availability:   Out of print, replaced by POD   Availability explained
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Focused Interview


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Overview

The 1956 edition of this book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry. This is a reissue of the book, with a new preface by Merton, a select bibliography of writings on the focused interview and focus group research, and a new introduction that traces the diffusion of Merton's technique from sociology to other fields, including history, psychology, mass media and marketing research.

Full Product Details

Author:   Robert K. Merton ,  Marjorie Fiske ,  Patricia L. Kendall
Publisher:   Simon & Schuster
Imprint:   The Free Press
Edition:   2nd
Dimensions:   Width: 14.00cm , Height: 1.50cm , Length: 21.60cm
Weight:   0.253kg
ISBN:  

9780029209868


ISBN 10:   0029209862
Pages:   200
Publication Date:   01 May 1990
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   No Longer Our Product
Availability:   Out of print, replaced by POD   Availability explained
We will order this item for you from a manufatured on demand supplier.

Table of Contents

What's psychology?; the nervous system structure and function; sensory processes - an overview; perceptual processes; consciousness; an overview; what is learning?; memory processes; thought and language; themes in development psychology; motivation and emotion; the meaning of personality; functions and characteristics of psychological tests; health, stress and coping; defining and diagnosing abnormal behavior; seeking therapy; social cognition.

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Author Information

Robert K Merton was an American sociologist. He was known for his major contributions to the field of criminology and recognized as a founding father of modern sociology. Merton was awarded the National Medal of Science in 1994.

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