Overview

Are you looking to start a business? Build your entrepreneurial mindset? Helping you from start to finish, this comprehensive, practical and user-friendly book contains everything you need to know about starting a business. As well as assessing and finessing your idea, you’ll learn about marketing, sales, finance, legal structures, and operations. You’ll also discover how to build your entrepreneurial mindset, and confidence and avoid common pitfalls.

Full Product Details

9781292483764

Table of Contents

Reviews

A must read for anyone starting a business. Mike's straight-talking approach is refreshing - and so bloody useful. He has so much experience to share. Nigel Botterill, Founder, Entrepreneurs Circle  Mike covers all the essential considerations (even the ones entrepreneurs often find dull!) in a way that’s both insightful and thoroughly enjoyable. He presents the reality of starting a business without ever losing the excitement that comes with it. Andy Pringle, Start Your Own Business (syob.net) 

Author Information

Mike Foster, The Entrepreneurs Mentor, is an experienced, strategic business coach and mentor who has supported hundreds of business owners to start, develop, scale and grow. Having managed a team of business start-up managers for a high-street bank, he went on to help a start-up leisure business spinning out of the district council. Mike has started and developed six of his own businesses and sold three, before moving into a mentoring role in 2013.

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