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9781036974213

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The 32 are the group of strangers who completed a year-long experiment that asked 100 people to buy a fax machine, stay anonymous, and answer one counterintuitive question every Friday. Only 32 made it to the end, and together they turned that year of thinking into The Fax Club Experiment.We come from across the UK, Europe and the US, and represent a wide range of lived experiences: founders, parents, creatives, leaders, educators, technologists, coaches and people in transition. Our diversity was invisible during the experiment, which is what made the work surprising, honest and unexpectedly intimate.What united us then, and still does now, is curiosity and a willingness to think differently.We care about deeper questions, clearer thinking and creating spaces where people can be fully themselves without performance or pressure.The Fax Club Experiment continues today as a community committed to exploring what happens when people slow down, ask better questions and work together in unconventional ways.We're always open to collaborations, conversations and new experiments.www.thefaxclubexperiment.com David Hieatt has been described as a marketing genius. After leaving Saatchi, he built howies into one of the most influential active sports brands in recent years. After selling it to Timberland, he co-founded The DO Lectures, voted one of the top ten ideas festivals in the world by The Guardian. He started Hiut Denim in his hometown of Cardigan, Wales a town that used to have Britain s biggest jeans factory. Its purpose is to get 400 people their jobs back. In 2024, it was featured on BBC2's Inside the Factory. David has a cult internet following and has spoken at Apple, Google, Red Bull, the Hay Literary Festival. He is the author of Do Open: Why a simple email newsletter can transform your business (2017) and The Path of a Doer (2020).

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