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Overview"Elmer Wheeler (1904-1968) was one of the pioneers of persuasion, best known for his advice ""Don't sell the steak-- sell the sizzle."" The Fat Boy's Downfall is the sequel to The Fat Boy's Book -- in which Wheeler wrote about how he had lost 40 pounds in 80 days. ""After losing all that weight he found it creeping back on him."" So Wheeler reasearched how to keep the weight off and tells his story in this humorous follow-up." Full Product DetailsAuthor: Elmer Wheeler , Vic HermanPublisher: Wildside Press Imprint: Wildside Press Dimensions: Width: 14.00cm , Height: 1.00cm , Length: 21.60cm Weight: 0.231kg ISBN: 9781434440167ISBN 10: 1434440168 Pages: 176 Publication Date: 23 August 2024 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: Available To Order ![]() We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |