Overview

This essential guide shows aspiring entrepreneurs how to bring a fashion business idea to life from forming a legal entity and writing a business plan, to organizing a structure, scaling a business and strategizing for growth. Readers will develop theoretical and practical approaches to supply chain management and marketing strategies. Led by the author's vision and packed with interviews from iconic figures in fashion, the book shows that despite all that is wrong with today's fashion system, there has never been a better time to be a visionary, game-changing fashion entrepreneur. Case study interviewees include designer Tommy Hilfiger and some of the biggest names in fashion marketing, publicity, brand collaboration and legal representation.

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9781529428667

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Reviews

A comprehensive guide targeted at aspiring entrepreneurs in the fashion industry, offering insights on how to transform a business idea into reality... In addition to its lessons on creating and building a business, the book also features interviews with some of fashion's notable names including Tommy Hilfiger and Jenny Packham. Milk founder Mazdack Rassi, fashion lawyer Betsy Pearce (known for her work with McQueen), and other figures in fashion marketing, publicity, brand collaboration and legal representation are among the case studies. -- Jean E. Palmieri * WWD *

Author Information

Keanan Duffty is an award-winning British fashion designer, musician, and educator. He is a member of the Council of Fashion Designers of America (CFDA). Duffty has done collaborations with brands including Reebok, Gola and Dr Martens and designed with artists such as The Sex Pistols, David Bowie and Gwen Stefani. During his tenure at Director of Fashion Programs at Parsons, New York, he founded the school's Masters in Fashion Management. He is now Dean of Fashion at Istituto Marangoni in Miami.

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